World Out of Home Organization gears up for first Asia Forum

21 October 2021: The World Out of Home Organization (WOO) will hold its inaugural Asia Forum on October 28 with a full line-up of senior executives from the region, headed by Dentsu APAC CEO and India Chairman Ashish Bhasin.

Bhasin, currently a key player in Dentsu’s transformation into six key brands worldwide, will open the Forum by discussing the need for more media owner consolidation and better audience measurement. He will be interviewed by WOO President Tom Goddard.

The Forum, a virtual event, follows the success of WOO’s Europe Forum earlier this year which featured WPP CEO Mark Read. The Asia Forum, which is free for WOO members and also open to non-members, commences at 13.00 Beijing time (06.00 UK time.)

Other speakers at the Asia Forum include Diya Xu of Phoenix Metropolis Media on ‘DOOH 3.0.’ and Sean Lee from South Korea’s d’strict on emerging technologies, including 3D. Talon Outdoor Global CEO Barry Cupples presents a client-side view of developments in reach, technology and creativity.

There are also expert panels on Programmatic and Audience Measurement. Clear Channel Singapore Development Director Amanda Woo is joined on the Programmatic Panel by Troy Yang from Hivestack, Srikanth Ramachandran from Moving Walls, Remi Roques from Broadsign APAC and Gavin Wilson from VIOOH. They will examine how the industry can finally move programmatic forward in a realistic and unified way.

WOO President Goddard says “The global OOH industry is recovering rapidly from the pandemic and it’s vital that we meet together as often as we can to maximise the recovery by sharing our experiences and best practice.

“We’re very fortunate to have Ashish Bhasin of Dentsu, with his unrivalled insight and experience of the region, to launch what we’re sure will be a big day for the Asian and global, OOH industry.”

Full programme details are available here ….. www.worldooh.org/pdf/Preliminary-programme-V1_compressed.pdf

Registration Link ….. https://registration.global-studio.it/cmsweb/Login.asp?IDcommessa=W21004&Lang=EN&noflag=1