VIATT 2024: Messe Frankfurt & Vietrade Launch Comprehensive New Vietname Textile Fair
14 June 2023: With combined regional, global and industry specific expertise, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 01 March 2024. Following the signing of a memorandum of understanding (MOU) in late March, Messe Frankfurt (HK) Ltd. and the Vietnam Trade Promotion Agency (VIETRADE)
The extensive three-day platform will be staged at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, Vietnam. With the textile trade winds bearing upon Vietnam, the organisers are confident in leveraging their various strengths to realise a show of unprecedented scope within the industry.
Commenting on the new event, Ms. Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd. said “With Intertextile Apparel in Shanghai a prime example, our Texpertise Network provides the ideal global framework from which to launch this diverse, comprehensive platform for the integrated textile supply chain. VIATT itself will capture the essence of Texpertise in one platform – a diverse, one-stop sourcing event for buyers across all categories, from garments, fabrics, yarns and fibres, to textile machinery, technical textiles and nonwovens, and everything in between.”
Discussing the event’s potential, Le Hoang Tai, Deputy Director General of Vietnam Trade Promotion Agency (VIETRADE), said “Vietnam is one of the world’s leading textile producers and exporters, and going from strength to strength as one of Southeast Asia’s manufacturing hubs. Our establishment has many years of experience organising trade fairs throughout Vietnam, and together with Messe Frankfurt we are excited to help international fairgoers unlock the potential of the country’s fast-growing textile market.”
“We are pleased to add another destination to our worldwide network of textile events. VIATT in Vietnam integrates perfectly into the portfolio of Texpertise, the global textile network of Messe Frankfurt. These include for example Heimtextil, Techtextil and Texprocess in Frankfurt as well as Texworld in Paris and New York City, Intertextile and Yarn Expo in China, among many others,” explains Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt.
World’s third largest textile and garment exporter well-placed for further growth
Many international textile manufacturers have been expanding operations into Vietnam, augmenting an already strong domestic industry. According to Vietnam Textile and Apparel Association (VITAS), the country’s textile and garment industry achieved staggering annual growth of 20-26% from 2018-2022. Participation in international trade agreements such as Regional Comprehensive Economic Partnership (RCEP), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), EU-Vietnam Free Trade Agreement (EVFTA) and the Indo-Pacific Economic Framework for Prosperity (IPEF), bodies well for future growth.
By linking textile players from across Asia, Europe and beyond with this vibrant market, VIATT 2024 will play an important part in shaping the future of Vietnam’s industry. Next year’s fair will host an extensive mix of international and domestic exhibitors covering multiple textile sub-sectors, including garments, apparel fabrics and accessories, yarns and fibres, digital printing, home textiles, technical textiles and nonwovens, textile processing, textile machinery, and more.
The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 01 March 2024 at Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, Vietnam.
www.viatt.com.vn / textile@hongkong.messefrankfurt.com
