Vama Print shines at Printing United 2024 – Participation marks a stronger focus on USA market
23 September 2024: Exploring overseas markets and consolidating your brand positioning in specific countries requires a focussed approach along with strategic initiatives. Bhavesh Shah, Managing Director, Vama Prints & Technologies (P) Ltd., has been doing this regularly and their most recent initiative was participating at Printing United Expo 2024. Sharing his views on the experience, he said, “The overall response was very good, a lot of new DTF printers are getting added in the industry. We now have our logistics partner in USA, which makes distribution of DTF film easy and hassle-free for our clients. We have been regularly visiting and exhibiting at Printing United Expo and we have also exhibited at other garment or apparel shows in the USA. This is helping us to create our brand identity as well as getting more familiar with working and products required by USA printers. We are now exporting to over 14 countries including Belgium, Italy, Portugal, Slovenia, Spain, Egypt, Sri Lanka, USA and Japan.”
Bhavesh Shah points out that there are several new developments from their brand like new grades F86SM1/DTF Hot Peel, which is made for the very quality demanding USA market, highly obsessed with instant Hot Peel and F83SM1/DTF Economy, which is made specially for the clients who are looking for cost-effective film in India and abroad. As the new generations of printers are getting faster with more inkjet heads, there are also developments or upgrades in existing all grades and quality of Ultranex DTF film for higher ink absorption power to dry ink rapidly to match printing speeds of machine.
“We have participated in 7 International shows in the last 2 years including Europe and USA. Frankly, the response is mixed from okay to overwhelming but whenever we participate one thing is for sure – everyone whomsoever visits our booth be it any country or region, they were very interested to understand our product and company profile. Visitors are very happy to understand new DTF and learn that Heat Transfer release film are Made in India; they want to buy Indian made products. We are gradually converting the leads to clients with our proficiency of consistent quality and service to the clients. As being a technology-based company and not a reseller or relabelling company of product we are able to give our international clients robust solutions to their challenging demands. For sure, we are now getting repeat orders from our existing overseas client base and we are increasing the client base continuously all over the globe. Most overwhelming part is that our quality of films are accepted in the most challenging and consistent quality conscious countries market like Japan and USA,” Bhavesh Shah emphasises.
www.vamaprints.com
