United Colors of Benetton’s New Creative Director Presents His First Fashion Show
08 October 2022: Andrea Incontri, United Colors of Benetton’s new Creative Director, presents his first runway show during Milan Fashion Week. According to an official release, his SS 2023 will come alive in the Corso Buenos Aires flagship store, where Incontri – architect and designer of a practical, cosmopolitan look – has reinterpreted the location’s layout.
The unprecedented event demonstrates Andrea Incontri’s vision of the brand as a global lifestyle project. By staging the show in one of its shops, Benetton underscores the iconic value that stores represents for the company and reconnects, in a contemporary way, with its roots and a design element. A line of accessories in eco-leather, bijoux, glasses and coordinated objects also makes its debut with this collection. A capsule, “The new Benetton uniform”, composed of unisex eco-leather bags and sneakers, caps and sweaters, has been on sale since September 15 in selected stores around the world.
Andrea Incontri has created a discreet, sophisticated collection for the Benetton woman. His food obsession starts from here, and takes the form of a dozen “answers” in the collection. Be Everything, then, but based on the brand’s cornerstones – first and foremost knitwear and color blocks, revisited with an understated elegance. Knitwear is light, canneté, mélange and mouliné to combine with bouclé fabrics, vichy cottons and recycled nylon for fluid shirtdresses, crop tops, shorts, jackets and windbreakers. Stripes, another of the brand’s mainstays, feature in a quiet, relaxed college version.
All looks are complemented by accessories: open-toe rubber slippers, enameled bijoux, glasses and eco-friendly belts. Making its debut, the decidedly unisex BE bag in a variety of sizes and colors.“Many of the themes in the women’s looks also feature in the men’s collection. Pajama looks have a fluid composure and pair with mouliné legwarmers, heavy cotton workwear ensembles and belted waist safari jackets. Fruits-themed prints, college stripes, “BE” lettering, and two-tone denim are the elements making up a practical, contemporary men’s fashion aesthetic.
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