TAF 2025 to Address India’s Counterfeiting Crisis with Next-Gen Authentication Technologies
26 February 2025: Counterfeiting remains a significant challenge across industries, posing risks to brand integrity, consumer safety, and economic growth. As counterfeit goods increasingly infiltrate global supply chains and the illicit market in India, these challenges highlight the need for discussions which bring together stakeholders to address the evolving regulatory and technological landscapes.
The Authentication Solution Providers’ Association (ASPA), a global advocacy organization for the authentication and traceability industry, is organizing the 6th edition of the Traceability and Authentication Forum (TAF) 2025 on March 17-18 in New Delhi. The event will convene industry leaders, policymakers, and technology experts to discuss innovations in anti-counterfeiting and brand protection, focusing on enhancing traceability and strengthening supply chain security.
Manoj Kochar, President of ASPA, said “As counterfeit threats grow more sophisticated, businesses must adopt multi-layered authentication strategies to safeguard their supply chains and protect consumers. Advanced technologies such as AI, Blockchain, and IoT are transforming the fight against counterfeiting by enabling real-time verification, enhancing transparency, and providing end-to-end traceability. Companies need to integrate physical, digital and phygital solutions – including holograms, tamper-evident labels, RFID tracking, covert markers, Blockchain-based track-and-trace systems, and AI-driven authentication tools – to build a secure ecosystem. TAF 2025 will bring together industry leaders, policymakers, and experts to drive collaboration, share insights, and accelerate innovation in brand protection.”
Counterfeiting not only results in financial losses but also impacts public health and safety. The ASPA & CRISIL report “State of Counterfeiting in India 2022” highlights that one in four Indian consumers has unknowingly purchased a counterfeit product, with 27% unaware that they had done so. To address this challenge, companies must focus on strengthening supply chain controls and integrating physical, digital and phygital anti-counterfeiting technologies. Solutions such as holograms, tamper-evident labels, RFID tracking, and machine-readable covert markers provide robust security layers, while Blockchain-based track-and-trace systems, smartphone authentication via QR codes and AI-driven verification tools enhance product authentication and consumer trust.
Beyond technology, consumer awareness and regulatory action play a crucial role in combating counterfeiting. The event will feature discussions on government-led initiatives to protect consumers, industry-driven approaches to strengthening brand integrity, and the role of international standards in improving traceability and supply chain security. Experts will share insights into emerging threats and the latest innovations in digital and physical authentication solutions, paving the way for a stronger, more resilient anti-counterfeiting ecosystem.
About ASPA …
The Authentication Solution Providers’ Association (ASPA) is the world’s first self-regulated non-profit organization representing the entire spectrum of physical and digital authentication and traceability solutions globally. Founded in 1998, ASPA works to raise awareness about the importance of these solutions for brand, document, revenue protection, and consumer empowerment. The organisation strives to educate stakeholders, including government authorities, brand owners, industry professionals, and consumers, on how combining technology solutions ensures various products’ authenticity.
https://aspaglobal.com
