Spectacular ‘Khadi Fashion Show’ Mesmerizes Audience at White Rann of Kutch

02 February 2023: Taking a step forward towards realizing Prime Minister Narendra Modi’s vision of ‘Khadi for Nation’ and ‘Khadi for Fashion’, an exciting Mega ‘Khadi fashion show’, first ever on salt-pan covered white fields at ‘Rann of Kutch’ was organized by Khadi and Village Industries Commission (KVIC) on 29th January. This mega event was first such event of KVIC was in the Rann of Kutch.

Promoting cultural heritage and art, which was organised by the efforts with KVIC’s ‘Centre of Excellence for Khadi’, to establish new dimensions of Khadi, to further promote the excellent design of Khadi garments-apparels, accessories for Khadi fashion promotion, and to promote Khadi as a brand all over the world. Students of NIFT, Gandhinagar, Gujarat made the event more exciting by their way of performing the fashion catwalk in this Khadi fashion event.

On this occasion, Manoj Kumar, Chairman, KVIC siad that for the first time such an exciting Khadi mega fashion show has been organized by KVIC in ‘Rann of Kutch’, which will become a medium for Brand promotion of ‘Khadi’ and disseminate new designs among Khadi lovers, as well as it would be a source of inspiration in the efforts of Prime Minister Narendra Modi to fulfill the promises of a developed India and take forward the vision of ‘AtmaNirbhar Bharat’. Large number of tourists were present to watch this show. On this occasion, folk singer Borelal mesmerized people by presenting folklore famous among the locals.