‘Screen Printing is Our Secret Weapon’ – Chaitali Jogi, Co-Founder, Ideabaaz

05 March 2024: Chaitali Jogi, Co-Founder, Ideabaaz, Shares her Inspiring Journey and Provides Perspectives on the Colourful World of the Brand.

How would you describe your journey from being a Fine Arts graduate to co-founding Ideabaaz ?
My background lies in fine arts, and I have a deep-seated passion for promoting Indian art, culture, and attitude. Over the past three years, I’ve been actively involved with Image Care Pvt Ltd, a distinguished branding company that has garnered national and international acclaim for its expertise in screen printing. Recently, I co-founded Ideabaaz, an eCommerce platform dedicated to showcasing and selling Indian products that embody our rich artistic heritage.

Can you share more about how the concept of gifting company took shape ?
Absolutely, the roots of it trace back to my college years. The idea germinated from a desire to bridge the gap between traditional Indian art and a more contemporary audience. The concept gained traction when we decided to venture into the global market through our own eCommerce platform. At its core, we are not just about preserving Indian art but making it accessible to a global audience.

Your mission revolves around spreading Indian art, culture, and attitude. Can you elaborate on how Ideabaaz actively works towards achieving this noble goal ?
Indeed, our mission is to showcase the diversity, vibrancy, and ethos of India through various art forms. Ideabaaz is committed to curating and promoting products that represent the rich cultural heritage of our country. Whether it’s stationery, apparel, jewellery, or home decor, our products reflect not only our artistry but also convey the essence of our culture and attitude to a global audience.

What sets Ideabaaz apart in the world of design and creativity ?
Ideabaaz’s core strength lies in its design prowess, backed by top-notch screen printing techniques. We explore various substrates and ink types to create magical products. For instance, we use photochromatic and thermochromatic inks to craft unique pieces. Take our Laxmi Ji photoframe – when sunlight touches it, the lotus blooms in pink. It’s a testament to how advanced screen printing can bring ideas to life.

Could you share some examples of the products Ideabaaz creates ?
Certainly! We’re a versatile bunch. Our product range includes T-shirts in vibrant designs that make a statement, tote bags that are functional and stylish, wooden coasters and trays printed with precision, night glow stickers – perfect for adding a touch of magic, stationery from writing pads to envelopes, bold and eye-catching posters and a growing collection of mirror-range products.

How does screen printing play a pivotal role in Ideabaaz’s success ?
Screen printing is our secret weapon. Our in-house team of fine arts graduates ensures that we extract the best from this versatile process. We constantly research and experiment with different ink chemistries to achieve outstanding results. It’s where creativity meets precision.

How does Ideabaaz blend traditional Indian art with modern printing techniques ?
We collaborate with Indian artisans, infusing their craftsmanship with our creative touch. Whether it’s hand-block prints, intricate motifs, or cultural symbols, we celebrate India’s rich heritage. Our branding team at Image Care ensures that our digital communication and online promotion stay ahead of the curve.

How does creative design and printing enhance the overall product experience ?
Packaging is the magical cloak that transforms a mere product into an enticing treasure. At Ideabaaz, we understand that packaging isn’t just about protection; it’s an art form. Here’s how it works:
– First Impressions: A well-designed package catches the eye instantly. It’s like love at first sight. Our prints and patterns set the stage for what’s inside.
– Storytelling: Packaging narrates a story. Whether it’s a delicate handcrafted item or a quirky T-shirt, the design speaks volumes. It’s a silent conversation with the customer.
– Brand Identity: Our branding team ensures that every package reflects Ideabaaz’s essence. From fonts to colors, it’s all intentional.
– Unboxing Experience: Ever unboxed something and felt sheer delight? That’s the magic of thoughtful packaging. It’s an emotional journey.
– Sustainability: We’re mindful of our environmental footprint. Our packaging materials are eco-friendly, reinforcing our commitment to Mother Earth.
Remember, a beautifully wrapped product isn’t just a box – it’s a promise waiting to be unveiled !

Are you also in corporate gifting ?
Yes, indeed! We specialize in corporate gifting through our vertical, GrayCorner. Over the past six months, we’ve reached over 10,000 individuals. Our gifts are customized, featuring screen-printed products for a unique touch. Companies turn to us for Diwali gifts, dealer appreciation gifts, exhibition giveaways, employee appreciation tokens and more. Our classic screen-printed packaging and products add a special touch to every occasion.

What’s next for Ideabaaz ?
Our journey is ongoing. We’ll keep adding to our magical product lineup, exploring new ideas, and promoting Indian artisans. Ideabaaz is more than a platform – it’s a canvas where art, culture and innovation converge.

An Artistic Odyssey …
A Fine Arts graduate with an unwavering passion for aesthetics, Chaitali’s artistic odyssey began during her college days. As the co-founder of “Ideabaaz,” she breathed life into handcrafted treasures, showcasing her flair for design. She also has a poet’s heart, expressing herself through the beauty of verse and the emotions it conveys. Her path intersected with Image Care Pvt Ltd, a branding and printing powerhouse, where she honed her skills in screen printing. It was here that the seeds of Ideabaaz were sown – a platform that celebrates Indian art, culture, and attitude through a kaleidoscope of innovative products. With a team of fine arts graduates and state-of-the-art screen printing, Chaitali continues to paint the world with vibrant hues, one magical creation at a time.

www.ideabaaz.in