Roland DGA Provides Printing Technology for On-Site Apparel Personalization at the US Open of Tennis
11 November 2024: Roland DG Corporation, a leading manufacturer of wide-format inkjet printers and printer/cutters announced that it recently partnered with YR, a leading product customization software provider, to deploy on-demand personalized apparel technology at the US Open Tennis Championship held August 19 through September 8 in Flushing, New York, USA.
Personalized apparel sold at the US Open Shop
As part of this year’s event, Roland DGA and YR collaborated to deliver a seamless, premium on-site printing experience using Roland DG VersaSTUDIO BY-20 printers and YR’s latest software platform. The BY-20 direct-to-film printers made it easy to output graphics on demand and, when integrated with YR’s powerful software, enabled fans to create personalized merchandise instantly. This year, the installation by YR was expected to produce over 10,000 high-quality items for US Open attendees.
The US Open, renowned for its blend of tradition and innovation, served as the perfect venue for Roland DGA and YR to combine their respective areas of expertise to take on-demand product personalization to a whole new level.
“Our VersaSTUDIO BY-20 printers are compact, powerful machines that offer unsurpassed precision and efficiency for apparel decoration,” said Roland DGA President Amado Lara. “Together with YR’s innovative software, they form a system that gave US Open visitors the opportunity to design and print personalized apparel and accessories in real time.”
Tim Williams, CEO of YR, was excited about partnering with Roland DGA to create a new kind of experience for US Open fans. “We were thrilled about teaming up with a digital imaging leader and bringing our technology to this prestigious event,” Williams said. “Our omnichannel software, combined with the capabilities of the VersaSTUDIO BY-20 printers, allowed us to offer a truly unique and personalized experience for fans, reflecting our commitment to innovation in the custom printing industry.”
The cutting-edge technologies that Roland DGA and YR brought to the US Open enabled fans to create something special to take home as a memento of their experience. Visitors were able to create designs in multiple locations around the US Open venue using the YR software on large touch screens or their own devices. All orders were then routed to a central on-site printing facility, built by YR, at the US Open. The YR software platform controlled all the order management and routing, automatically managing the printing process in real time.
The US Open shop allowed fans to create unique personalized apparel they could wear and enjoy long after the tournament.
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