Roland Creates World’s First ‘Dress Release’ using Texart XT-640S-F

27 December 2021: Roland DG has created the world’s first ‘dress release’ – a press release printed onto a dress – to showcase the capabilities of its Texart XT-640S-F Printer.

The dress was designed and sewn in London and printed using a Roland Texart XT-640S-F in Milan, Italy. Roland DC collaborated with designer, Fabia Goff, who has previously worked with brands such as John Lewis and Laura Ashley, to create the pattern. It incorporates textual elements of a press release alongside a design inspired by current fashion trends and Japanese art and culture to celebrate Roland DG’s Japanese heritage.

Goff said “The brief from Roland to ‘show off’ the printer’s capabilities through the pattern design and creation of a garment was not only fascinating but a career first for me. Pantone’s ‘Very Peri’ lilac was my chosen feature colour and inspired my floral focus. The contrasting white against the pattern and colour blocks creates focus on the text, highlighting the colour capabilities of the printer. It was important to reference Roland DG’s Japanese roots within the pattern, which is why I chose lilies and gingko leaves as the central motifs and used free flowing brush strokes.”

Stephen Davis, EMEA Marketing Director at Roland DG, said “Texart XT-640S-F, our most flexible textile printer to date. We were so excited to immerse ourselves in the world of fashion design to create this one-of-a-kind dress to show-off its capabilities. We worked with our Italian textile customers to design the machine, purpose-built for the ‘fashion drop’ generation, so it only felt right to continue our collaboration with industry creatives to bring the “dress release” to life.”