Reliance Retail to Launch ‘Artisan-Only’ Format Store – Swadesh

23 April 2022: Reliance Retail will launch a dedicated artisan-only store format Swadesh to showcase artisanal products including agriculture and food products, handlooms, clothing, textiles, handicrafts and handmade natural products. The first Swadesh store is expected to open in the second half of the current year and will house a wide range of products sourced directly from artisans. The programme is being spearheaded by Reliance Retail’s handicrafts brand Swadesh, which will also build a global marketplace to connect Indian sellers of authentic handmade products to consumers across the world.

“The future of Indian arts and crafts is poised at an exciting stage. Our past efforts towards the development of robust infrastructure reviving dying art forms and building an enabling ecosystem for local artisans, weavers and craftsmen have yielded encouraging results,” said Isha Ambani, Director, Reliance Retail Ventures.

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