Reebok X H&M Tap into Iconic Sportswear with Kidswear Collaboration

10 September 2024: This season, H&M and Reebok unveil a new kidswear collaboration of reimagined sportswear. Inspired by iconic 1980s and 1990s Reebok pieces and team sport cues, the collection is characterised by boxy silhouettes, sport jersey necks, piping and vertical stripes. Pieces include jackets, matching sets, hoodies, t-shirts and skirts in a collegiate colour palette of reds, sky blue, pink, light brown and pine green. Reebok x H&M is available for babies and kids up to 14, in store and online at hm.com from 29 August.

“Taking design cues from the Reebok archives, there are many thoughtful details in this collaboration. Like v-necks and preppy polo collars inspired by sport jerseys, elastic logo waistbands and retro-style text logos. We also played around with the iconic Reebok vector shapes to create a windbreaker and matching joggers.” says Sofia Löfstedt, Head of Kidswear Design & Creative at H&M.