Premiere Vision Launches Brand-New Program to Support the Creative Fashion Industry
15 July 2023: By showcasing the exceptional creativity and unwavering commitment of its exhibitors, Première Vision Paris charts a path for a constantly evolving industry tackling significant environmental, social and technological challenges. Exhibitors, buyers and visitors alike transformed PV Paris 2023 into a forward-looking edition, both in the show aisles and at the thought-provoking talks held in the PV HUB, which welcomed more than 65 guests including:
Working closely with industry professionals, PV Paris is constantly stepping up its commitment so as to adapt to international market conditions and e¡ectively address the transformative challenges of the sector, whether that means comprehending new regulations, adapting to new consumer behaviors or making the transition to sustainability.
Since the February 2023 edition, Première Vision has created a trail dedicated to deadstocks on its Marketplace. In July, this trail was expanded and new specialized partners joined the show aisles, giving brands the opportunity to source creative upcycled materials, and suppliers the chance to resell their stocks from past collections.
The ‘a better way’ initiative – the sustainable programme for more transparent sourcing – was also launched this season as a way to give buyers and brands better information and concrete solutions in terms of sustainable sourcing and production. It highlights exhibitors’ sustainable initiatives through simple, clear pictograms displayed directly on the stands of this season’s 290 participants. The ‘a better way’ program will be launched at PV Denim at its next edition in Milan this 22 and 23 November 2023 and will be continued at Première Vision Paris in February 2024.
Eco-responsibility represents a new challenge for fashion. At Première Vision, beyond helping buyers discover the season, we do all we can to help them with their sustainable sourcing while also keeping an eye on the season’s key emerging trends.
Ideal places to meet and share ideas, the 5 forums with their striking displays attracted industry professionals in search of new and innovative products, including: environmentally-friendly faux furs in natural cotton or wool fibers, and cotton-mohair blends on a woven base; embroideries with luxurious eects that morphed into jewel-fabrics; cutyarn jacquards with XXL motifs in dazzling hues, with livelier sheens and doubly-shiny gilded aspects; leathers with treatments applied in gradients, for color full of variation and textures from smooth to velvety; and accessories where precious materials are worked together in a muted white – a tribute to luxury craftsmanship, combining refined embroideries and delicate feathers.
www.paris.premierevision.com
