PhygitalTwin and Threedium Lead the Change in Sustainable Fashion in the Metaverse

29 March 2023: PhygitalTwin has partnered with Threedium to deliver 3 unisex wearables emblazoned with a bubblegum-blowing Bored ape. The drop titled “I’m Bored” consists of 3 designs that will be available to purchase only in Decentraland during MVFW from the 28-31st March. Every wearable will come with a free physical hoodie that will be redeemable on PhygitalTwin’s website from 01-03rd of April. This limited edition is made sustainably and produced on demand, creating no waste.

The first-of-its-kind drop uses technology that prints directly onto the fabric, in UK and in true phygital fashion the digital NFT will be matched to the physical garment through a QR code proving authenticity and provenance, allowing the product to be traceable, trackable and tradable.

“Co-creation is the key to unlocking the full potential of phygital fashion, as it allows us to seamlessly merge the digital and physical worlds, creating a new realm of infinite creativity and expression,” says Dr. Giovanna Graziosi Casimiro, Head of Metaverse Fashion Week at Decentraland.

“I am thrilled to partner with PhygitalTwin on this phygital drop” says CEO of Threedium Mike Charalambous, “This was a great opportunity to utilize my Bored Ape, one of the reasons I became a holder was because buying the NFT means I have full customisation rights, meaning I can use this to create new revenue streams”.

The Apes are one of the unicorns of the NFT market, with a current valuation of $4billion, the value comes in digital identity and the accompanying commercial rights.

This creative collection has the creator economy at its heart. PhygitalTwin is launching a full customisation model soon using Threediums 3D configurator enabling anyone to be able to design and develop their own collections using their NFTs and other artwork. PhygitalTwin will then print this directly onto the fabric rather than onto a ready made garment allowing for full creativity. To strengthen the utility, all “I’m Bored” NFT holders will be invited to join the BETA test model and become ambassadors for this project, aimed at the new revenue streams for the creative community.

www.threedium.io / phygitaltwin.io