Patagonia & HeiQ Launch Next Generation Mint-Based Textile Odor Control Technology

16 June 2022: HeiQ and Patagonia take their long-standing research collaboration to the next level and announce the launch of a jointly developed odor control technology for textiles, HeiQ Fresh MNT – renewably sourced mint oil-derived textile technology to control malodor development on textiles.

The long-standing research partnership between Patagonia and HeiQ resulted in yet another innovative solution for a problem on many textiles – malodor. Inspired by Patagonia’s determination to continuously improve the chemistry used on all their products, the two pioneers announce the launch of HeiQ Fresh MNT, next generation sustainable odor control based on essential mint oil derived from a renewable and sustainable source.

HeiQ Fresh MNT is the latest addition to the HeiQ Fresh family of sustainable odor management technologies, complementing the company’s mineral-based HeiQ Fresh HAX and the bio-based HeiQ Fresh FFL. HeiQ Fresh MNT uses a renewable and responsibly sourced mint oil-derived textile technology to control malodor development on textiles, providing fabrics with a long-lasting odor control capability that keeps garments smelling fresh and wearers feeling clean and comfortable all day long.

HeiQ Co-founder and CEO, Carlo Centonze, says “Our partnership with Patagonia has always been productive as they constantly stretch our innovative capabilities. It therefore comes as no surprise that we were able to discover the powerful properties of mint as an active ingredient for our next generation odor control technology. HeiQ Fresh MNT is further confirmation of our dedication to enhance people’s lives with sustainable innovation.”