Packaging is the new brand statement: Mondi Group eCommerce Report

28 February 2025: Mondi, a global leader in sustainable packaging and paper, today announced the results of its sixth annual eCommerce trend report “Sustainability and its impact on packaging and online shopping choices”. This comprehensive study examines trends, attitudes and expectations regarding eCommerce and the impact packaging has on the consumer experience.

The report presents data from around 6,000 consumers across Czechia, France, Germany, Poland, Sweden and Türkiye, collected via an online survey in October and November 2024. The findings offer eCommerce brands valuable insights on meeting consumer needs, including country-specific results from each of the six markets. The survey was conducted by RetailX, who also co-authored the whitepaper.

“This year’s findings confirm that sustainability is no longer just a trend, it’s a business imperative,” said Armand Schoonbrood, Mondi Group eCommerce COO. “Consumers are demanding tangible action from retailers to reduce their environmental impact. At Mondi, we are proud to support customers with innovative, sustainable eCommerce packaging and paper solutions that meet consumer expectations and help our partners to build trust, loyalty and long-term value in the eCommerce space.”

Emerging trends and insights …..

– A surge in online shopping: key insights for retailers
Online shopping frequency soars: 71% of consumers shop online monthly, up from 56% last year
Spending remains stable: 1 in 4 consumers spends €120-€290 per month.
– Packaging that drives loyalty: what consumers value most
Protection is key: 95% of consumers prioritise protective packaging
Sustainability demand grows: 80% insist on environmentally conscious or recyclable packaging
Unboxing matters: 59% say packaging influences repeat purchases; Gen Z (71%) values aesthetics and recyclability
– From promises to proof: why transparency matters
Sustainability skepticism: only 50% trust online brands’ eco claims.
Sustainable packaging boosts brand perception: 90% favour brands using recyclable, right-sized eCommerce packaging.

The full Mondi Group eCommerce trend report 2025 including detailed insights into consumer behaviour, packaging innovations and sustainability expectations is available in English …. https://www.pressreleasefinder.com/prdocs/2025/Mondi_Group_eCom_trend_report_2025.pdf