OGAT and Kornit Digital Revolutionize Fashion Production with On-Demand, Sustainable Technology
16 September 2024: Kornit Digital LTD., a worldwide market leader in sustainable, on-demand digital fashion and textile production technologies, announced today the Company is teaming with fashion pioneer OGAT – One Garment at a Time, a new brand launched by Pixartprinting, part of Cimpress (NASDAQ: CMPR), to power the future of fashion – today. The brand embraces Kornit’s award-winning direct-to-fabric technology alongside advanced product creation and logistics workflows, to set new standards for fashion, challenging outdated production models with innovative on-demand solutions.
Creating high quality, sustainable fashion and garments that overcome many of the obstacles associated with mass production, OGAT is set to disrupt the traditional fashion industry. Crafted to help fashion brands redefine exclusivity, the collaboration finally makes it possible to move quickly from concept to final product, enabling fast turnarounds. It also supports on-demand reordering, allowing brands to instantly respond to market needs, eliminating overstock and ensuring bestsellers are always available. With advanced digital printing, every piece tells a story. From exclusive drops to uniquely customized mass-produced pieces, OGAT helps fashion brands speak directly to their audiences, uniquely and powerfully.
The brand is powered by Kornit’s Presto MAX – offering the highest quality in on-demand digital direct-to-fabric decoration. The award-winning solution delivers breakthrough capabilities for transforming virtual concepts into brilliant custom fabrics, thanks to Kornit’s best-in-class quality.
Driven by Kornit’s innovative technology, exclusive or even special prints are created with the OGAT brand. Enabling each piece to be easily customized -even down to a single unit – all prints can be artistically positioned even asymmetrically, and perfectly matched across garments. The brand’s exclusive collaborations with highly renowned designers results in the highest quality and most creative prints for elite fashion and apparel.
“In our expanded relationship with Kornit, we are creating a brand that is truly one-of-a-kind, combining world-class digital pigment printing with the most comprehensive production and logistics workflow to produce finished garments in days with no minimum orders. We are building on 30 years of Pixartprinting’s leadership in printing and technological innovation where state-of-the-art technology merges with Italian creativity, innovation, and a passion for bringing new ideas to life,” said Paolo Roatta, Chief Executive Officer at Pixartprinting and SVP at Cimpress. “Supported by a commitment to sustainability, we’re not only advancing the industry – but setting new standards for how fashion and garments are produced. None of this would be possible without Kornit as the foundation for our digital production infrastructure.”
Only Kornit Presto MAX offers new NeoPigment™ Vivido ink that meets elite benchmarks for textile quality with darker blacks and vivid colors. Producing with reduced ink laydown and improved hand-feel, the solution elevates fashion quality and detail standards with a dry, patented single-step process. This enables designers, producers and creators to embrace superior performance across the best available range of applications and the widest capabilities for color and graphic design.
“When we unveiled the next generation of Kornit Presto MAX at ITMA, we wanted to help the industry break free from often dated production to reinvent and reimagine the new world of fashion,” said Ronen Samuel, Chief Executive Officer at Kornit Digital. “This collaboration with OGAT and Pixartprinting is a perfect example of what single-step on-demand production can do. In a world dominated by slow, legacy mass production that stifles creativity, individuality and artistic freedom, what we can now achieve through the OGAT brand is unsurpassed – embracing creative fashion in a way that was previously impossible.”
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