Myntra StyleCast Rolls Out Journey for ~500 Aspiring Young Creators from Leading Colleges

29 June 2022: Strengthening its proposition for Gen-Z further, Myntra announces the launch of its Campus Ambassador program, onboarding ~500 aspiring fashion influencers from leading colleges across tier-1 and 2 cities in the country to engage deeply with its thriving cohort of Gen-Z consumers.

Myntra StyleCast Creator initiative which collectively comprises over 1,000 uber-trendy and fashion-first Gen-Z influencers, with a deep passion for creating fresh digital content. Myntra chooses campus influencers on the basis of their relevance with the Gen-Z audience, understanding of the content creation industry, their knack for edgy and trendy fashion, and their diversity and reach. Through this program, Myntra will enable opportunities for these young, budding fashion enthusiasts to learn the ropes of content creation and hone their skills.

The Campus Squad includes an array of students aged 17-21 years from some of the leading institutions in the country, including Indian Institute of Art & Design, Pearl Academy, NIFT, Lady Shri Ram College, Delhi University, Mount Carmel College – Bengaluru, Indian Institute of Fashion Technology and Symbiosis Institute of Design – Pune to name a few.

As per industry reports, the creator economy is worth $104.2 billion, with $800 million being invested into creator economy start-ups since 2020. Myntra with its pioneering efforts in the influencer space is poised to tap into this rich pool and grow engagement for the platform, as well as social media equity for influencers involved.