Ministry of Rural Development signs MoU with Flipkart
06 November 2021: Flipkart, India’s homegrown e-commerce marketplace, has signed a Memorandum of Understanding (MoU) with the Ministry of Rural Development of the Government of India (MoRD), for their ambitious Deendayal Antyodaya Yojana – National Rural Livelihood Mission (DAY-NRLM) program, to help empower local businesses and self-help groups (SHGs) especially those that are led by women by bringing them into the e-commerce fold. The partnership is aligned with the DAY-NRLM’s goal of strengthening the capabilities of rural communities for self-employment and entrepreneurship, thus providing further impetus to the Prime Minister’s vision of an “Atmanirbhar Bharat”.
In the presence of Minister of Rural Development and Panchayati Raj, Giriraj Singh, Minister of State for Rural Development Sadhvi Niranjan Jyoti, the MoU was signed at a ceremony in Delhi by the Joint Secretary (RL), DAY-NRLM, Charanjit Singh and Flipkart’s Chief Corporate Affairs Officer, Rajneesh Kumar on November 02, 2021.
On this occasion, Giriraj Singh said, “SHGs are backbone of the rural economy and we are targeting to enhance their annual income to at least 1 lakh. We are identifying and collaborating with all possible partners who can contribute to this cause and partnership between DAY NRLM and Flipkart will help in the process. Rural products from SHGs have huge potential of acceptance among the masses in India and abroad and e-commerce platform will prove to be an effective tool to harness it.” Singh said that MoU will enable rural women to sell their products to more than 10 crore Flipkart’s customers.
