Levi’s® Bolsters Direct-to-Consumer Strategy in Asia with New Delhi Mall Store, The Larhest Globally
19 June 2024: Levi Strauss & Co. (LS&Co.) has unveiled its new Levi’s® store in Pacific Mall, Tagore Garden in New Delhi. Spanning 9,150 square feet (approx. 850 sqm), it is the largest Levi’s® store in India as well as the biggest Levi’s® store within a mall globally. The opening bears testament to the company’s commitment to the Indian market, adding to its fleet of owned-and-operated stores across India.
Featuring Levi’s® Icon store concept, the store promises an elevated shopping experience for its customers. From the three-dimensional façade with a broken ombre effect at the entrance with its eye-catching visual portal to indigo ceilings and indigo ombre pillars, every aspect of the store exudes a contemporary allure synonymous with Levi’s® iconic style. With bespoke elements such as LED displays with visual animations displayed throughout the day, the store is designed to appeal to new as well as existing customers. The store also houses the renowned Levi’s® Tailor Shop, offering enhanced personalization services such as custom embroidery and distressing, enabling customers to create unique, personalized products.
Located within premier shopping destination Pacific Mall, which attracts approximately 1 million visitors each month, it is poised to become a standout destination for denim enthusiasts and fashion-forward shoppers. The largest Levi’s® store in Asia, with its spacious layout, diverse product offerings and enhanced services, aims to redefine the shopping experience.
Hiren Gor, General Manager, South Asia at Levi Strauss & Co. said “As we continue to expand our footprint in India, this opening underscores Levi Strauss & Co.’s commitment to a direct-to-consumer approach complemented by elevated shopping experience. With the expanded floor space, fashion seekers and style curators alike visiting our Pacific Mall store can also expect to find a wide assortment of products to achieve their desired top-to-bottom denim lifestyle looks.”
The store boasts a comprehensive assortment of men’s and women’s apparel, featuring iconic Levi’s® fits such as the classic 501® and Trucker Jacket in various color ways. Additionally, trend-focused offerings include a new range of women’s fits with flare, straight and loose styles, complemented by an array of tops, color-blocked denim tops, corset styles and cropped designs.
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry.
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