Laura Mvula Partners With Pantone Color Institute To Create Signature Shade ‘Pink Noise By Laura Mvula”

27 June 2021: Critically-acclaimed singer-songwriter Laura Mvula has announced her partnership with Pantone Color Institute to create the empowering ‘Pink Noise By Laura Mvula’, a colour influenced by Laura’s forthcoming album of the same name, due for release July 2nd via Atlantic Records. This is the first time that the Pantone Color Institute has collaborated with a UK music artist to create their own personalised signature colour.

Inspired by the romance of a Southern California sunset, ‘Pink Noise by Laura Mvula’ is an undeniable and unapologetic shade of fuchsia pink bursting with a captivating charisma that intrigues and sparks the imagination.

Striking in its power and magical in its presence, dramatic ‘Pink Noise by Laura Mvula’ conveys a bold confidence and spirited message of optimism that characterises the metamorphosis undertaken by Laura as she embarked on her own transformative journey – a journey which is beautifully unveiled throughout the new album.

Vibrant and vital, a dazzling pink tone whose courageous demeanor and expression of liberation enlivens the spirit, ‘Pink Noise by Laura Mvula’ transports us to another universe.

Laura says, “Working with Pantone to create the unique Pink Noise colour has been a one of a kind experience. It’s an honour to be chosen as the first UK music artist to collaborate with them in this way and create my very own personalised signature colour – they really are pioneers in the creative world. I’m so happy to see my Pink Noise vision actualised into its own colour!”

Laurie Pressman, VP Pantone Color Institute says, “It was an honour to be able to work with Laura Mvula on the creation of her signature pink shade, Pink Noise, an empowering bold pink hue emblematic of Laura’s personal journey and new-found liberation.”