Konica Minolta’s New Customer Engagement Center in APAC
24 February 2021: Konica Minolta Business Solutions Asia will be launching its new Customer Engagement Center (CEC) at Wisma Kemajuan in Petaling Jaya, Selangor in Malaysia. The new 8,106 sq. ft. center signals its continued strategic investment into the company’s industrial printing business.
With more professionals turning to digital printing, the new CEC enables customers to experience Konica Minolta’s printing solutions that can meet their ever-changing needs.
They can view first-hand how these machines bring their works from the digital workspace to life through real-time printing of decorative embellishments, labels and digital metallic colours on traditional print applications such as book jackets, direct mails, cards and more.
During the initial launch, customers can take a virtual tour of the Center from the comfort of their own homes or offices with a Konica Minolta representative and in-person through scheduled appointments with its Virtual Showroom platform to create a new immersive experience for customers and prospects as part its holistic approach in the “new normal”.
Digital print will continue to grow as it allows a greater variety of print customised to the recipient to be produced economically, and fundamentally the content can be determined much closer to the end-user. Digital’s share of the whole market increases in value terms from 15.7% in 2017 to 19.3% by 2022, as the next generation of presses pushes productivity and quality to boost the competitive position of digital technology.
Osafumi Kawamura, Managing Director of Konica Minolta Business Solutions Asia says ‘With this new center, we will be able to demonstrate the unique digital print capabilities of our industrial printers such as KM-1, AccurioPress C14000 and MGI JETvarnish range. On top of that, we are able to host virtual sessions directly from the center via the virtual showroom website so customers are able to experience the products without needing to be physically present. We hope that our customers will leverage on this technology hub to add value to their business needs.’
