India’s Largest Gifting Brand Ferns N Petals (FNP) Joins ONDC Platform to Enhance Customer Experience
30 August 2023: To elevate the gifting experience for millions of customers, India’s largest gifting brand FNP has officially joined Open Network for Digital Commerce (ONDC). This strategic collaboration aims to revolutionize the way individuals and businesses engage in gift-giving by utilizing ONDC’s innovative technology to provide seamless and secure, gifting solutions. FNP’s D2C catalogue is now accessible to buyers through the ONDC Network.
The move will also enable the visibility of FNP’s 400+retail stores across all buyer applications, thereby democratizing the range of gifting options available. FNP already delivers to over 99% pin codes in India and this will only permit the new-age gifting brand which currently has 1 Cr existing customers to further expand its base and geographic reach.
The integration will further bring over 1 lakh gifting options to the Network ranging from elaborate floral arrangements, luxurious gift hampers, indoor plants and succulents, experiential and digital gifts, home décor, the newly launched line of gourmet food – FNP Chocolates, Dry Fruits, Sweets and many more thus helping patrons find the perfect presents for every occasion from birthdays and anniversaries to festivals and milestone events.
Chirantan Sharma, AVP Product FNP said “In consonance with ONDC’s vision to democratize e-commerce, we are enthusiastic about our collaboration. The integration of FNP and ONDC empowers us to showcase our premium products across diverse digital platforms. This expansion enhances our outreach, facilitating the delivery of joy to a multitude of customers, thereby reinforcing our mutual objective.”
T. Koshy, Managing Director & CEO, ONDC, said, “The onboarding of Ferns N Petals represents a significant stride as it paves the way for nationwide gifting opportunities within the Network. Their joining also reiterates the value major brands are seeing in joining ONDC Network and furthering their growth opportunities.”
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