H&M unveils kidswear collection in collaboration with Pantone™

20 August 2024: This summer, H&M presents its first ever kidswear collection in collaboration with Pantone. Featuring a curated palette of soft pastels and updated neutrals the collection spans elevated essentials for kids up to 14. Pieces include matching sets, t-shirts, joggers and a pleated skirt alongside accessories featuring Pantone logos.

“Colour can truly impact our mood and influence our behaviour. The choices for this collection were deliberate, bringing warmth, youth and timelessness. And by being soft and muted, they provide a nice contrast to the casual pieces, lifting them to elevated essentials,” says Sofia Löfstedt, Head of Kidswear Design and Creative at H&M. 

“We are so excited to work with H&M on their newest colour palette for their kids collection. The chosen colours reflect the importance of grounding and neutral tones that can be easily paired with different colours and styles which is essential for any wardrobe. We look forward to seeing these styles and different colour combinations come to life.” says, Laurie Pressman, Vice President of Pantone Color Institute. 

Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more.

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