Global ad market is set to touch $769.9 billion by 2024
04 March 2021: Advertising plays a vital role in communicating the value proposition of an organisation’s offering and influencing the buying behaviour of consumers. It is but natural that the global advertising market is set to reach $769.9 billion by 2024, according to a report by ‘Advert on Click’ a one-of-its-kind digital platforms that connects all stakeholders of the media industry from across the world.
“Most companies around the world focus more on advertisements of their products and services,” said Fahed Aldeeb, Chief Executive Officer of Advert on Click (advertonclick.com). “As much as digital media has grown, it is working with traditional media to continue the 360 degree media mix that marketers strive for. So, digital media has not replaced traditional media, but adds to it to complete the circle.”
Advert on Click, which offers a new-age platform to showcase and promote advertising spaces and solutions of broadcast, print, online and OOH (out-of-home) players from all around the globe. More than 950 vendors have already registered with Advert on Click, the platform is poised to launch to advertisers in the coming weeks. The platform boasts, ad space from all types of media vendors, be it digital, print, broadcast or OOH.
“The Covid-19 pandemic has accelerated clients’ digital transformation journey. Bearing this in mind, Offline media such as TV, Radio and OOH also benefitted in some markets due to lockdowns,” said Aldeeb.
