FESPA Middle East 2024 set to Offer Springboard for Long-Term Growth and Development
30 January 2024: FESPA Middle East 2024 exhibition will open in just a few days (29-31 January 2024 at Dubai Exhibition Centre). With 150+ represented brands, the event will offer the biggest and most comprehensive showcase of products in speciality print, signage and visual communications in the Middle East, Africa and South Asia regions.
Exhibitors include event sponsors Signtrade, Flex-Europa, Canon, CMYK and Epson, and brands and distributors such as ADS Advertising Materials, Brother, Mimaki Europe B.V., and ZSK Stickmaschinen GmbH.
Distributors including Al Shabak General Trading Co., Worldwide DG, Quantum Digital, Wellcare Advertising, Pro Technology, Desert Sign, Blue Rhine General Trading, Magic Trading, and Strings International Advertising, have teased important product launches at the exhibition, largely focussed on finishing and embellishment equipment, vinyl and graphics, as well as PVC-free and sustainable material alternatives.
Bazil Cassim, FESPA Regional Manager, Middle East & Africa said “Preparations for this event have confirmed the strong appetite from our exhibitor community for a dedicated FESPA event in the Middle East, Africa and South Asia. We’ve got an incredible lineup of distributors and brands for the inaugural event in Dubai and visitors will discover a host of creative new solutions throughout all three halls. Education is at the heart of everything we do at FESPA, so we’re proud to bolster the exhibition with further educational and inspirational opportunities.”
On day one of the show, Marco Roos, CEO and Founder of ColorBase, will run interactive colour management workshops. First Colour Confidence session (10:30 – 12:30) is aimed at print operators, giving practical guidance on colour management with the view to define accuracy, enhance consistency and reproduction, diagnose issues, and implement effective solutions. The second session (14:30 – 16:30), aimed at sales professionals, will offer actionable advice on effectively navigating customer communications around colour accuracy, brand requirements and sales strategies.
On 30 January, visitors can join the second FESPA Leadership Exchange (FLEX). The knowledge-sharing sessions will delve into market trends and brands, sustainability and new technology. Sessions include:
How brands, retailers and print buyers are challenging the printing industry with new requirements and expectations – Christian Duyckaerts, President of the Screen and Digital Workgroup of the Belgian trade association Febelgra and FESPA Asia Ambassador
Green production – a business opportunity – Christophe Aussenac, Founder & Director of ATC (Autorise Toute Creativité) and FESPA President
Future vision, past future or next future – Alberto Masserdotti, Director of Gruppo Masserdotti SpA and FESPA Board Member
Trends and innovations in out-of-home marketing, opportunities for digital out-of-home and implications for regional brands – Haris Munif, Advisory Board Member, CMO Council Middle East Co-founder
Digital print for fibre-based packaging – Daniel Brunton, Packaging Expert
Located on stand 2-D25, the Sustainability Spotlight material showcase will feature a wide range of environmentally responsible graphics and textile material samples, including leather and leather alternatives, natural fibres, cellulosics and synthetics. Accompanying information cards will enable visitors to learn more about the substrates’ sustainable attributes and how to produce innovative, environmentally-conscious products. Entire showcase area will be built using recyclable and reusable materials in partnership with ReBoard Technology.
Register for FESPA Middle East 2024, visit and use code FMEM404: https://www.fespamiddleeast.com/register
