Fedrigoni presents its new Symbol Gift Card Board for completely plastic-free gift cards
16 September 2024: Fedrigoni’s new Symbol Gift Card Board solution is a valid alternative to traditional plastic gift and loyalty cards: made of 100% renewable fibre, it is designed for optimal recycling and recovery at the end of their life. Once its use is over, in fact, it can be recycled easily in the normal paper stream.
Gift and loyalty cards, crafted from renewable FSC virgin fibres for optimal end-of-life recycling and recovery: Fedrigoni’s new Symbol Gift Card Board solution is entirely plastic-free, offering a more environmentally friendly alternative to traditional plastic cards.
Manufactured from 100% renewable fibres and designed to be completely recyclable as backed up by the highest A+ grade of the Aticelca® 501 assessment system, Symbol Gift Card Board makes it possible to produce paper gift cards with great visual impact and sharp, eye-catching and long-lasting details. In addition, the new Gift card solution can be combined beautifully with Fedrigoni’s other creative paper ranges allowing complete creative freedom to create more thoughtful and memorable coordinated Gift card carrier solutions.
Finally, it is design-engineered specifically for gift card applications, offering the whitest and brightest gift card in the market, as well as high bulk and excellent rigidity and stiffness for strong performance through the supply chain to the end consumer. And thanks to its exceptional surface finishing offers exceptional performance in terms of printing and converting.
According to various sector studies and in-depth qualitative research carried out by Fedrigoni earlier this year with US consumers, this new Fedrigoni Gift card solution is 100% in line with evolving consumer attitudes and behaviours. Today’s Consumers are moving towards a more conscious notion of luxury that favours social and environmental values. With its intrinsic flexibility, a sustainable gift card made from cellulose is well suited to this context, offering a practical gift that is environmentally friendly and minimizes the wastefulness of an unwanted gift, as it can be thoughtfully chosen to match the recipient’s lifestyle and preferences.
The move to paper gift card not only represents a step forward in environmental awareness, but also fully represents the group’s ongoing commitment to continuous research and product innovation, in line with growing consumer awareness of sustainability issues,’ says Celine Bertuzzi, Marketing Director Fedrigoni Special Papers. With these new all-paper solutions, we want to help drive the retail industry towards more conscious practices by providing brands with an alternative solution to plastic that maintains optimal printing and converting performance’. In a world where unboxing often overshadows the gift itself, our 100 per cent paper materials bring the focus back to what really matters: conscious gift-giving and moments of authentic exchange’.
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