Coca-Cola India Reinvigorates Its Vision of Creating a World Without Waste
22 March 2021: On World Recycling Day, Coca-Cola India reinforces its commitment towards one of its key Sustainability priorities of Waste Management. Aligned with the Government of India’s Swachh Bharat (Clean India) Mission, Plastic Waste Management Rules and the United Nations Sustainable Development Goals, the company’s global initiative ‘World Without Waste’ aimed at creating a circular plastic economy, has achieved significant milestones in the country. Towards its commitment of making the world litter free by 2030, the Coca-Cola Company has made critical developments in India, across the three key strategic pillars of World Without Waste (WWW) – Design, Collect and Partner.
In order to create a circular economy of plastics, by closing the loop, The Coca-Cola Company intends to connect with every player in the plastic recycling value chain starting from waste collectors to recyclers.
Hindustan Coca-Cola Beverages Private Ltd. (HCCBPL) in partnership with the United Nations Development Programme (UNDP) initiated Project Prithvi, an end-to-end plastic waste management, being rolled out in 50 cities across India. In addition to this, for Karo Sambhav – Closing Material Loops, Coca-Cola India in partnership with Packaging Association for Clean Environment (PACE), aims to develop a system which enables inclusion, ethics, transparency, good governance and traceability of waste.
Being cognizant of its responsibility towards the environment, the Company is continuously working on redesigning lightweight packaging and introducing innovative packaging solutions globally through our ‘World Without Waste’ initiative.
Coca-Cola India endeavors to create a circular plastic economy by making the dream of a litter-free country closer. Coca-Cola India Foundation, HCCBPL and our Franchise Bottling operations along with partners are working relentlessly to develop sustainable, community-led programmes for integrated plastic waste management and promote efficient recycling in India.
