Coca-Cola India and ICC Showcase ‘Made in India’ Recycled PET Flags

12 July 2024: In the thrilling conclusion of ICC Men’s T20 World Cup 2024 held in the USA and the West Indies where India truly emerged victorious, by winning the prestigious tournament. Coca-Cola India and the ICC once again brought a refreshing difference by combining cricket passion with a commitment to sustainability.

This year’s Men’s T20 World Cup matches featured the ‘Made in India’ National Flags and the Cricket 4 Good Flags, crafted from post-consumer recycled PET bottles. These bottles were transformed into polyester fabric and recycled yarn, made by recycling garbage and plastic bottles. Coca-Cola India first introduced the recycled PET National Flags during the ICC Men’s Cricket World Cup in 2023, becoming the first company in the world to introduce these flags in cricket. Following the impactful, sustainable strides made previously through several green initiatives during the marquee event, Coca-Cola India continues to showcase environmental responsibility by the creation of these National Flags of participating 20 nations, the largest flags in the world with the size – 35 mtrs. x 20 mtrs. and the nine ICC Cricket 4 Good Flags.

In addition, Thums Up was the official beverage and sports drink partner for the ICC Men’s T20 World Cup 2024. Recently, Coca-Cola has extended its partnership with ICC, committing to serve as a global partner for ICC events until 2031. This renewed collaboration solidifies Coca-Cola’s support for cricket across all three formats, ensuring a lasting sustainable impact on the sport, worldwide.

Approximately 11,000 PET bottles have been transformed into each national flag, and 2,000 bottles into each ICC Cricket 4 Good Flag by Go Rewise by Ganesha Ecoverse Limited and their partner. Even the packaging for these flags is made from recycled material, emphasizing on a holistic approach to sustainability. Also, all these flags are Global Recycled Standard (GRS) certified, meeting international standards for recycled content, social and environmental practices, and chemical restrictions. Further, the use of cutting-edge AI sorting systems has boosted waste segregation efficiency, enhancing resource recovery. Simultaneously, the collection systems have empowered over 50,000 waste workers, including women.

Rajesh Ayapilla, Senior Director-CSR and Sustainability for Coca-Cola India and Southwest Asia (INSWA), said, “At Coca-Cola, we’re excited to unite cricket passion with our commitment to sustainability at the ICC Men’s T20 World Cup 2024. These recycled PET flags showcase our dedication to circularity and environmental responsibility. By turning post-consumer plastic bottles into symbols of national pride, we celebrate fans and take a significant step towards a greener future. We believe that the initiative will set a precedent for future events and will continue to inspire a positive change.”

ICC Chief Commercial Officer, Anurag Dahiya said, “ICC World Cups have once again proven to be a fantastic platform to showcase the partnership between Coca-Cola India and the ICC, highlighting our shared commitment to cricket and the environment. The ‘Made in India’ recycled PET flags were a powerful initiative of our exciting partnership. Not only did they create a vibrant atmosphere during the national anthem ceremonies, but they also demonstrated how innovation can promote sustainability within cricket.”