Canon India Extends ‘Big Smile Campaign’ to its Adopted Communities
20 July 2022: Canon India, a leading imaging player in the country, marked a special occasion in one of its adopted villages-Maheshwari in Haryana, by involving the community as an important stakeholder in their ‘Big Smile with Canon’ campaign. The organization had most recently launched its unique corporate campaign, with an objective to strengthen its brand image and their corporate culture of spreading Big Smiles in community.
In alignment with its corporate philosophy of ‘Kyosei’ which stands for ‘living and working together for the common good’, Canon India strongly considers its adopted villages as a second family. Hence, Canon India team led by Manabu Yamazaki, President & CEO, Canon India spent a fun and engaging day with the community of Maheshwari Village. The celebration began with a fun and full swing cricket match between the Canon India team and the children from Maheshwari Village, followed by an interactive storytelling session for the children with Manabu. Staying true to their focus on Environment under the 4Es CSR policy, he further marked his visit to the village with a tree plantation.
Speaking on the occasion Manabu Yamazaki, President & CEO, Canon India said “At Canon, we strongly abide by our ‘Kyosei’ philosophy, which is the basic tenet of our day-to-day operations. Hence, as a leading imaging brand in the country, we believe it is our responsibility to give back to the community in whatever ways we can. Through our welfare driven CSR initiatives, our core objective has always been to create sustainable communities by focusing on their holistic development. As we celebrate our 25th year legacy in India, I am also proud to witness that our consistent efforts towards making our adopted villages self-reliant have shown stupendous results.”
Talking about spreading Big Smiles in the Maheshwari Village, he further added, “Big Smile with Canon has been a special endeavor from our side to spread smiles amongst all our stakeholders. Hence, the campaign would not be complete without including our much-loved adopted villages in this beautiful initiative. I am extremely delighted to be here, and the special activities planned today have brought me much closer to everyone in this village. Through our employee engagement activities like these, we will continue to strengthen the vibrant culture of social responsibility that already exists in the organization.”
