Brodelec Creates New Business Channels, Provides Consistent and High-Quality Custom Textiles with Kornit Digital

16 December 2021: Kornit Digital Ltd. has announced that France-based Brodelec has recently complemented its existing Kornit Avalanche DTG and Kornit Presto S direct-to-fabric print systems with Kornit Atlas MAX technology. The print services provider, which produces personalized markings on textiles, luggage, and promotional pieces, has used Kornit Digital production technologies for more than 15 years.

Tourism accounts for 30% of Brodelec’s business, and clients include zoos, museums, and tourist attractions, as well as communication agencies. They established an on-demand web platform enabling small brands and YouTube users to order and receive custom gear quickly. By investing in a broad cross-section of Kornit’s technologies for single-step, eco-friendly, just-in-time production, Brodelec creates new opportunities and sales channels, which proved fortuitous when the pandemic economy suddenly impacted consumer behaviors.

Using Kornit’s Oeko-Passport and GOTS-certified inks, these systems produce consistent, high-quality impressions within minutes, giving Brodelec the flexibility to produce a variety of applications, in multiple materials, with a single ink set.

“In Kornit, we have found a trustworthy partner that will be able to support us in the future,” said Hugo Willems, Sales Manager at Brodelec. “Kornit’s printers are the only printers able to pretreat and print at the same time. By offering the possibility to print lower volumes, they’ve enabled us to approach new customers and explore other markets such as associations and smaller businesses. We can produce on demand, so it is a much more sustainable way to print than screen printing.”

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