Bold, beautiful and perfect for blocking: Clariant’s ‘New Freedom’ Decorative Color Trends for 2021

12 December 2020: As 2020 has seen us all spending more time in our homes, there has been a huge growth of interest in decorating and re-imagining how we want our living, and now working, environments to look and feel. To help us make the most of our spaces, Clariant’s latest ‘New Freedom’ Decorative Color Trends 2021, is full of creative colors to capture our imaginations.

At a time when we are all adjusting to the new normal they give us the freedom to discover what is important: the freedom to do something creative for ourselves and our loved ones, and; the freedom to focus on making our homes cozy environments in which we feel happy and at ease.

Global color institutions, interior designers and Clariant’s operating customers who have their fingers on the design pulse provided inspiration for the palette of 13 different trendsetting tones.

2021’s colors are also creating spaces that have more than a positive emotional impact. They have all been formulated with Clariant’s Hostatint 500 range, multi-purpose pigment preparations with low VOC (Volatile Organic Compounds) and no APEO (alkylphenol ethoxylates).They are binder-free, and deliver technical design freedom in water and solvent-based modern decorative paints.

“It’s well known that colors can reflect and influence our emotions and well-being so we have chosen bright warm and neutral color shades in our latest collection to help create spaces that have a positive impact,” said Franziska Hammerl, Segment Head Decorative and Wood Coatings, Global Technical Marketing Coatings at Clariant. “One stunning 2021 color, for example, is Meraki, Greek for an outburst of dedication, an intense red. Another is Ubuntu, a Nguni Bantu term meaning ‘humanity’. It’s a warm, intense yellow that reflects a bond of sharing, connecting all of humanity, and seems particularly relevant today.”

Clariant has also nominated a color of the year included in the “New Freedom” Decorative Color Trend palette. Wabi-Sabi gray, with soft violet undertones, is inspired by Japanese aesthetics and the concept of appreciating the beauty found in the imperfections of nature. It is an imperfect gray that can be combined perfectly with any other color.

www.clariant.com/decorativecolortrends2021