Avient Offers Insights Into Color Preferences in 2023
03 January 2022: Avient Corporation has released ColorForward 2023, the 17th edition of annual color forecasting guide for the plastics industry created by its ColorWorks™ team.
As it has for almost two decades, a group of color and social trend experts from around the world convened for five days to identify four global trends that can be expected to influence consumers’ response to color over the next few years. The team assigned five colors and/or color effects to represent key elements of each trend for a total of 20 trend-based colors.
The result is a unique package of inspirational materials to help plastic product designers and marketing professionals make more informed color choices for new products and packaging.
The lingering influence of Covid-19 pandemic is seen in Mare Tranquillitatis, a trend that notes increasing awareness and concern about mental health, along with its care and treatment. The colors in this palette are mostly cool, transparent, and in a couple of cases, fluorescent, plus a random splash effect to represent growing acceptance of the medical use of certain psychoactive substances.
The Code Blue theme is not so much about the color itself, but rather the hospital alarm message indicating an extreme emergency – in this case, the planet is the patient in cli-mate crisis. Here the colors are earthy, but appropriately toned down, dark and somewhat dirty to reflect the anxiety many people are experiencing.
Those fears are particularly acute among younger generations, but these are also the people who are pushing for action not just on climate but on a whole range of issues that will shape the future. This trend, named Catalyst (the backward ‘S’ is a reference to Generation Z, the group just now coming of age), is represented by a palette of mostly bright, hopeful, but also serious colors.
The most eclectic family of colors, including transparent, metallic, interferential, and special effects, is assigned to Meet-your-verse, a trend that recognizes the emerging influence of “The Metaverse.” Forecast to be as important an innovation as the internet, it promises to open up a whole new world that accommodates different means of human interaction as well as a potential escape from reality.
