Avery Dennison joins industry leaders to form new consortium to drive matrix and liner recycling solutions
29 October 2020: Avery Dennison Corporation has joined with other leaders in the pressure sensitive label (PSL) industry to form the Circular Economy for Labels (CELAB) consortium. The consortium aims to offer solutions and provide education throughout the industry to enable matrix and release liner recycling.
Currently only 52 percent of matrix and liner waste is recycled globally. CELAB is catalyzing a unified effort to accelerate matrix and liner recycling industry-wide to create greater circularity for labeling products. This aligns to Avery Dennison’s sustainability commitments to address waste, including 2025 targets to ensure its operations will be 95% landfill-free, 75% of the company’s waste is repurposed, and that the company helps customers reduce the waste from Avery Dennison products by 70%.
“Collaboration is at the heart of our sustainability vision. This marks our first industry-wide effort to work together and we’re learning a lot. In a competitive environment, this isn’t always easy but CELAB is the embodiment of how shared goals can reach across an entire value chain to push the industry forward towards circularity,” said Renae Kezar, Sr. Director, Global Leader, Sustainability, Label and Graphic Materials, Avery Dennison.
Avery Dennison’s participation, as a founding steering committee member, in CELAB is part of the company’s strategic commitments to circularity-to not only launch products that promote recycling, but to also take responsibility for the waste generated as a result of manufacturing labels, including waste by customers and the end users, or CPGs.
Avery Dennison’s Brazil team was recognized last month by the Label Industry Global Awards for its Programa Circular recycling program – the third year in a row, and the fourth year overall, that Avery Dennison has won the award for its innovations in sustainable labeling products and services.
“Our commitment to forming CELAB further underscores the complementary efforts we are undertaking throughout our global operations to reduce our environmental impacts and engage in and influence sustainable, circular practices throughout our value chain,” Kezar said.
