Avery Dennison introduces direct thermal uncoated paper
02 February 2021: Avery Dennison is continuously researching and developing ways to increase the sustainability of its products. Now, the company has introduced rDT, the first commercially available direct thermal paper labels to contain recycled post-consumer waste. Direct thermal (DT) paper is a popular material due to its ease of use, high print speed, high image resolution, and wide range of compatible printers. rDT is the latest innovation in our rRange portfolio of recycled papers.
In a media statement, Vincenzo Palumbo, Product Manager Direct Thermal Paper at Avery Dennison, said “We’ve seen a sharp rise in demand for sustainable direct thermal solutions, especially in the logistics and eCommerce space. That such a widely used material didn’t have a recycled option available showed a big gap in the market. So, rDT will meet the clear demand for sustainable labels as well as push the labelling industry towards more regenerative practices.”
According to the company, rDT is a BPA-free, FSC certified direct thermal uncoated paper that contains post-consumer recycled waste. The material’s performance is on par with standard DT paper, including visual appearance, conversion, printability and barcode readability. The demand for sustainable materials will only grow from here, and we plan on continuing to expand the rRange portfolio as well as work to maximize the recycled content percentages of our available materials,” adds Vincenzo Palumbo.
www.label.averydennison.com
