ASPA Rolls Out a Five-Year Strategy to Become a Global Industry Voice
02 August 2022: Authentication Solution Providers’ Association (ASPA) rolls out a five-year strategy from 2022-2027, to become a global Industry voice in the authentication and traceability solutions. The strategic plan was launched on July 29 at ASPA Annual General Meeting held in New Delhi.
The ASPA Strategic Plan 2022-2027 outlines six goals. These include advancing the research and development, promoting the adoption, increasing the awareness of Authentication and Traceability solutions (ATS), developing tools to measure the impact of counterfeiting and its scale, encouraging and adopting professional ethics and best practices within the Association and enhance the global reach and footprint of ASPA and its members.
As we celebrate 75th Independence Day as “Azadi ka Amrit Mahotsav”, the country is reinventing itself and getting future ready. The transformation will not be complete until the government addresses undercurrent issues that have plagued the country’s economy and threatened citizens’ well-being. The menace of counterfeiting and falsified products has been a constant threat to the economy, the brand equity of India and the overall well-being of Indians. The Indian Authentication and Traceability Industry is capacitated to provide customized fortification for varied industries against counterfeiting.
Sharing his thoughts during the meeting, Nakul Pasricha, President, Authentication Solution Providers’ Association (ASPA), said, “As we reach the landmark 75th Azadi ka Amrit Mahotsav, our hearts swell with pride on the progress of our nation, At the same time the urgency towards fulfilling the responsibility of making our nation future ready has increased. As we move forward in the technology-enabled era, it is time that the country also employs intelligent technology to solve the problems of counterfeiting that is damaging the economy from the inside. The circulation of substandard and falsified products attacks us on multiple levels – threatening human and animal well-being, hampering brand profits, obstructing government revenues, robbing consumer faith and damaging brand India in the global market. We have been the country’s leading voice against counterfeiting and illicit trade. As per our plan for the next 5 years, we aim to become the voice of the global authentication and traceability solutions industry.”
The menace of counterfeit, substandard and falsified products has seeped deep into the ecosystem, but unfortunately, the magnitude of the issue is still underestimated and undertreated. The country needs to nurture positive consumer behavior, good brand practices, knowledge sharing in enforcement and sensitization in regulatory bodies to make a considerable dent in illicit trade.
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