Asos and Fashion-Enter Ltd. Partner with Kornit Digital for Sustainable On-Demand Textile Production
05 May 2021: Kornit Digital has announced that global online fashion retailer ASOS and its supplier Fashion-Enter Ltd. are implementing Kornit Presto to explore the future opportunities presented by on-demand manufacturing.
Kornit Presto is the most advanced single-step solution for direct-to-fabric printing, enabling Fashion-Enter Ltd. to rapidly deliver test-and-repeat small product runs on behalf of ASOS. These production capabilities will enable ASOS and Fashion-Enter Ltd. to imprint designs on multiple fabrics at the push of a button, through a lower-impact production process that has zero water waste and accelerates production speeds by cutting out typical dyeing processes.
“Adopting innovative new technologies like Kornit Presto is vital if we are to reduce the impact of fashion right across the supply chain, in line with the aims of our Fashion with Integrity programme,” says Simon Platts, Responsible Sourcing Director at ASOS. “Streamlined print and workflow means we can explore the full potential of this innovative technology, further enhance our ability to react quickly to seasonal shifts in demand.”
“The future of fashion will be driven by e-commerce and a more conscientious consumer, one who demands unlimited means of self-expression and will shop only with brands that live up to their values,” says Chris Govier, KDEU Managing Director. “Kornit Digital is the technology partner for brands that want to meet those needs and work towards a more ethical textile industry through the adoption of digital, on-demand production and we continue to invest in technologies, alliances, and education to achieve that goal.”
“We have worked with ASOS since 2008 and understand their commitment to quality ethical production and speed-of-response fashion,” says Jenny Holloway, CEO at Fashion-Enter Ltd. “Working collaboratively with both ASOS and Kornit, FEL will develop an in-house new microfactory concept providing an innovative interconnected fashion world, which has the capacity to eliminate waste, risks, limitations and pollutants from current outdated batch production.”
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