Ashish Bhasin to head first WOOH Organization Asia Forum
25 August 2021: Ashish Bhasin, who is also a member of the Dentsu International global executive team, has been a pivotal figure in the advertising and marketing industry during his career of 33 years. He built the Dentsu Aegis Network in India from a 50 member team to 3,000, which is now the second-largest advertising and marketing communications group in India.
Before Dentsu, Bhasin set up several of Lintas India businesses for Interpublic and successfully led Lintas India for 20 years. He was also executive vice president at Lowe Worldwide and Asia regional director for integrated marketing. He has won a record four South Asia Agency Head of the Year Awards at Campaign Asia-Pacific’s Awards in 2015, 2016, 2017 and 2019.
“It’s my pleasure to be a part of WOO’s first Asian Forum. WOO is now a truly global organization and I hope the Forum contributes to bringing the world of Out of Home even closer together in what are truly challenging times,” says Bhasin.
“We are very fortunate that Ashish has agreed to participate in our first Asia Forum. He is one of the pillars of the Asian media industry and it will be truly fascinating to hear what he says about the status and prospects of Out of Home, and the wider media industry, in the region,” concludes Goddard.
As with WOO’s recent Europe Forum, the Asia Forum will be virtual and free to WOO members. The event will be timed to accommodate WOO members in various time zones. Further details will be released in the coming weeks.
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