Ankur Gupta, Director, Shori Chemicals Releases Another Block-Buster Book
01 November 2024: ‘Critical Deciding Factors While Buying Screen Printing Ink That Can Save You Crores’ is a Resource that Could Serve as a Guide for Both Beginners and Professionals. Q&A with Ankur Gupta, Director, Shori Chemicals (P) Ltd.
What makes this book essential and why did you think of writing on this particular subject ?
I believe that knowledge sharing is crucial for the growth of any industry. Having been a part of the screen printing field for over 28 years, I’ve seen many common challenges and misconceptions that newcomers face. This book was a way to address those challenges, provide practical solutions, and share industry insights. My goal was to create a resource that could serve as a guide for both beginners and professionals, helping them understand the nuances of screen printing.
What are key aspects that define the book?
Choosing the right ink is very important to get best results. The book is about 188 pages long, divided into 3 sections. Each section is crafted to cover a different aspect of screen printing, from basics to advanced techniques. The preface is written by a well-known industry expert who has also been a mentor to me throughout my career – N. K. Parekh, Director, Pidilite Industries Ltd. known for their brand Fevicol. Their endorsement lends credibility to the content, and I am grateful for their valuable introduction to my work. I have given 11 critical deciding factors for choosing screen printing ink in different 11 chapters in Section 2 which helps all screen printers.
How would you define the target audience for your book, given that the younger generation has a different mindset towards reading ?
A: It’s true that the younger generation tends to lean more toward digital content and quick information. However, there is still a group of passionate individuals who value in-depth knowledge, which books provide. While the form of learning might be evolving with technology, books remain an irreplaceable source for detailed understanding and deep dives into a subject. I believe that blending traditional books with digital platforms is the way forward to engage with younger audiences.
How do you manage to make time to write books despite being so busy in business and related activities ?
Finding time for writing amidst business responsibilities is undoubtedly challenging. However, I’ve always believed in prioritising and setting time aside for my passion. Writing is therapeutic for me; it’s a way to reflect on my experiences and contribute back to the industry that has given me so much. I allocate a few hours early in the morning when the mind is calm, allowing me to focus on writing without distractions.
Is this your first book ? How many books have you written prior to this ?
No, this is not my first book. My first book is named ‘21 Techniques You Might Have Missed About Textile Screen Printing.’ I have written one more book before, focused on the Screen Printing Techniques in Garment Industry. Each one tackles a different aspect of the craft, sharing both technical knowledge and personal experiences. The first book is excellent content specially for a new entrant in screen printing. Through these books, my aim has been to create a library of knowledge for anyone looking to understand and excel in the screen printing field.
What has been the response so far ?
The response has been overwhelmingly positive. Readers appreciate the practical insights and real-life examples included in the book. I’ve received feedback from many industry professionals and newcomers, saying that the content has helped them improve their processes and understand the technicalities better. The positive response motivates me to continue writing and sharing more.
How would you describe your journey as a writer and a textile inks distributor, both going hand in hand ?
My journey as a writer and a textile inks distributor is intertwined. Writing allows me to share my experiences, while my work in the field keeps me updated with the latest trends, challenges, and innovations. Being actively involved in the business provides a continuous stream of real-world knowledge, which enriches my writing. Both roles complement each other, creating a balanced synergy that keeps me grounded and inspired.
Are there more books in the pipeline, and what are your future plans as an author ?
Yes, I am already working on my next book, which will focus more on advanced printing techniques and future of digital printing. Industry is rapidly evolving and I want to capture these changes, providing insights into new technologies. As an author, my plan is to continue sharing knowledge and contributing to the growth of the printing community.
What are your hobbies, extra activities other than normal business ?
Beyond my professional commitments, I enjoy reading, traveling, and exploring new trends in technology. I also have a keen interest in exploring new IT related software and love to spend time surfing the internet. Spending time with family and engaging in community activities are also important to me, as they bring balance to my life.
Additional information you would like to add ?
World of screen printing and ink distribution is ever-evolving. At Shori Chemicals (P) Ltd. we strive to remain at forefront of innovation, ensuring that our customers always have access to latest products and solutions. Writing these books is my way of sharing our collective journey, and I hope they serve as a beacon of knowledge for all those who wish to delve into the fascinating world of printing.
Words of Wisdom …
Ankur Gupta is well-known as a blogger, writing on relevant subjects and technology issues. Among the topics covered by him are Game changer DTF, Care of DTF Printer, DTF vs Vinyl Transfers, Chat GPT- AI Changing the World, 5 Stages in Garment Screen Printing you should have, among others. Explaining the rationale behind this endeavour, he shares, “I regularly write on industry related topics in my blog, covering technology, product innovation, management tips, production ideas, etc. I want to share my knowledge with fellow printers. Today, the internet is helping the world to grow with knowledge and information, so it is an ideal, online platform that people can access from anywhere at any time. While meeting printers, distributors and manufacturers regularly, during my discussions with them, I come to know about many interesting topics and want my fellow industry colleagues to also know about them.” Elaborating on the company and its origins, he says, “Based at Ludhiana, we are leading distributors and importers of textile printing and sublimation inks, materials, accessories and related machines in North India. The Founder of Shori Chemicals, Raj Paul Gupta, was a well-known personality in the industry, appreciated for his expert technical advice, which he used to impart to industry personnel. He was modest by nature and always ready and willing to assist someone through his valuable knowledge and experience. In a very limited span of time, Shori Chemicals has become a well-established and reputed company serving industries like garment / fabric printing, paint, dyeing, finishing, packaging, offset printing, etc.”
Buy Book Online on Amazon … https://amzn.in/d/3ggWw4o
