And now, Amazon India to produce Electronic Devices in India
17 February 2021: Amazon India will start manufacturing of electronics products in India. To begin with, Amazon is going to start manufacturing of Amazon Fire TV stick from India, according to a news update from the Ministry of Electronics & IT. As per official announcement, Amazon will commence its manufacturing efforts with contract manufacturer Cloud Network Technology, a subsidiary of Foxconn in Chennai and start production later this year. The device manufacturing program will be able to produce hundreds of thousands of Fire TV Stick devices every year, catering to the demands of customers in India.
Ravi Shankar Prasad, the Union Minister for Electronics & Information Technology, Communications and Law & Justice, today held a virtual meeting with Amit Agarwal, Amazon’s Global Senior Vice President and Country Head for India. Range of issues related to digital sector were discussed during this meeting, followed by an announcement by Amazon on the commencement of products in India. He said that India is an attractive investment destination and is poised to become a major player in the global supply chain in the electronics and IT products industry. “Our Government’s decision to launch a Production Linked Incentive (PLI) Scheme has received tremendous response globally. We welcome Amazon’s decision to set up a manufacturing line in Chennai, as it will enhance domestic production capacities, and create jobs as well. This will further our mission of creating an AatmaNirbhar Bharat which is digitally empowered.”
It may be noted that the Government of India has taken several key steps to encourage electronics manufacturing in India. The Production Linked Manufacturing (PLI) for Large Scale Electronics Manufacturing has emerged as a major success with many international companies commencing production of electronics goods from India.
Entry of Amazon in this sector adds to the success story of electronics manufacturing in India. The Minister mentioned that it is only a beginning for Amazon’s efforts to manufacture electronics products from India for India and export markets. Amazon will continuously evaluate scaling capacity to additional marketplaces/cities depending on the domestic demand.
