Adidas and Gucci Continue Exploration of Past and Future with Mix of New Footwear

01 April 2023: Having first launched in 2022, this season, the adidas x Gucci collection returns with a host of new sneakers that celebrate the storied legacies of both labels.

Spring/Summer 2023 marks the arrival of a brand-new take on one of adidas’ most iconic runners – the ZX8000. Reimagined through Gucci’s contemporary lens, the signature silhouette is crafted in the House’s bright palette of suedes.

Alongside the arrival of the archival look is the return of the instantly recognizable adidas x Gucci Gazelle, which blends adidas’ Three Stripes with the GG monogram. The latest footwear offering from the adidas x Gucci collection also includes two slip-on silhouettes – the Adilette and the Sideline – which both feature playful co-branded details and expressive color palettes.

Accompanying the launch of the latest collection of adidas x Gucci sneakers is a dynamic campaign shot by Max Siedentopf, which spotlights the offering with bold imagery, and a film that echoes the energetic spirit behind the heritage-infused designs. The latest adidas x Gucci collection launches on March 31st and is available via the adidas CONFIRMED app.

www.adidas.co.in