Contemporary Trends Drive Demand: Corporate Gifts Show 2022
17 Februaey 2022: India’s top B2B trade exhibition for the gifting industry, Corporate Gifts Show is all set to return alongside Paperworld India and Interior Lifestyle India presented by Ambiente India at Jio World Convention Centre (JWCC) from 12-14 May 2022.
Even whilst a majority of sectors were affected by COVID-19, the gifting industry expediently continued to climb the growth charts on the back of health, wellness and other value-driven products. Gearing up for its 2022 edition, Messe Frankfurt India’s collocated consumer goods shows will showcase some of the most innovative trends in the Indian market.
There has been momentous growth in corporate gifting industry in the recent years with businesses realising its tremendous value and impact in nurturing B2E and B2C relations. Honing a strong gifting culture, the Indian gifting market is pegged at INR 2,50,000 crores out of which INR 12,000 crores is owned by the corporate gifting segment, and continues to grow at the rate of 200% per annum*.
Ever since the pandemic outbreak, health and wellness products have seen unsurmountable demand and the gifting industry has adapted to it quite well. As personal well-being continues to remain utmost priority in the current scheme of things, the corporate gifting segment will be led by consistent market trends.
Alongside personalisation, the most important factor in gifting is the value delivery or “usefulness” of the gift. Value-driven gifting has become a global trend over time, inculcating unique attributes that provide a strong value to the receiver. Innovative, sustainable gifting and ‘Make in India’ products are great examples of value-driven gifting which can be an effective medium in attracting attention towards one’s brand.
Returning after a three-year hiatus, Corporate Gifts Show 2022 will showcase a plethora of gifts and merchandise to choose from. It will feature premium gifting products ranging across apparels, sportswear and uniform, bags and luggage, electronic & digital gifts, desktop accessories, grooming gifts, perfumes, fragrances & candles, advertising and promotional gifts, food & beverage gifts, premium & lifestyle gifts, as well as health & wellness. Top companies including, Adidas, Ad Gifts, Ambrane India, Attitude, Boat, Bombay Shaving Company, Classic Themes, I-Gear, Jack and Jones, Koras India, Mario Gallery, Only, Puma, Scott International, Seedeer India (P) Ltd., Skechers, Techzo, and Vero Moda will be a part of this new edition hosted by Messe Frankfurt India and Netlink Solutions (India) Ltd.
www.corporategiftsshow.com / www.paperworldindia.com
