Macro Media Digital Imaging Strengthens Its Print Leadership with the EFI™ VUTEk® 3r+ Installation
19 April 2025: In today’s fast-paced and increasingly competitive print landscape, leadership is measured not only by output but by the ability to evolve with technology, deliver consistently exceptional results, and stay ahead of market expectations. Macro Media Digital Imaging, a recognized leader in the Sign & Display market, has reaffirmed its position at the forefront of the industry with the installation of the EFI™ VUTEk® 3r+ – one of the world’s most advanced roll-to-roll printing solutions.
This marks the 10th EFI UV printer at Macro Media Digital Imaging, a testament to their enduring commitment to technology, quality, and innovation. This strategic investment represents a significant milestone in Macro Media’s growth journey. Known for its robust portfolio of cutting-edge equipment, the addition of the EFI™ VUTEk® 3r+ introduces enhanced speed, precision and eco-conscious production capabilities. Engineered for high-volume, high-quality output, the printer empowers Macro Media to deliver premium results faster and more efficiently.
It gives us speed, but also the finesse needed for high value jobs, says Naresh Kumar Dasari, Director at Macro Media Digital Imaging. Whether it’s a building wrap or a luxury retail display, we can deliver everything in-house, faster and better. Dasari adds, investing in EFI goes beyond technology – it’s a matter of trust, performance, and staying well ahead of the curve. This commitment to pushing boundaries has helped establish them not just as a prestigious customer, but as a key partner for Arrow Digital (P) Ltd.
Sam Patel, Managing Director & CEO at Arrow Digital (P) Ltd. adds Macro Media is not just a prestigious customer, they have become an integral part of our success story. The confidence they place in our products and our team motivates us to deliver nothing short of excellence. Partnerships like these inspire us to keep innovating, evolving, and raising the bar in print technology.
Sam adds, The EFI™ VUTEk® 3r+ exemplifies next-generation printing, combining industrial-grade speed with ultra-high-definition print quality. With true 1,200 dpi resolution, production speeds up to 4370 ft²/hr., with EFI’s UltraDrop™ Technology, this printer delivers sharp text, smooth gradients, and vibrant imagery across a range of applications. Optional features like white, automated backlit printing, and inline finishing unlock new creative possibilities and streamline production workflows. Add to that energy-efficient LED curing and compatibility with a wide array of substrates, and the VUTEk® 3r+ stands as a sustainable, scalable solution for the modern print service provider. One of the standout advantages of EFI’s roll-to-roll printing solutions is the use of high-performance EFI inks, specifically formulated to deliver outstanding durability, color vibrancy, and media compatibility.
Naresh shares, Arrow truly understands the real-world challenges that print providers face. They’re not just in the business of selling printers, they bring a clear vision, practical support and the right solutions to the table. Our long-standing partnership with Arrow Digital is built on trust, reliability, and consistent performance, which is why we continue to place our confidence & repeat orders with them.
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