Live-vehicle branding workshop and line-up of expert led sessions at Media Expo Mumbai 2025
08 April 2025: Upcoming Media Expo Mumbai 2025, scheduled from April 10-12 at the Bombay Exhibition Centre Mumbai which is set to go beyond the traditional trade fair with the introduction of a live-workshop in vehicle branding and an expanded line up of highly relevant knowledge sessions. Media Expo, organised by Messe Frankfurt Trade Fairs India, is one of the most influential platforms for advertising, branding, signage, printing products and technological solutions that will bring the manufacturers, suppliers and innovators from the segment together for three days.
The biggest highlight of the upcoming edition is the live demonstration of fleet branding and vehicle wrapping which will be hosted at Media Expo Mumbai in association with 3M and Laxmi Sales. This live-workshop aims to provide real-time training and insights, into application techniques, materials and innovations shaping the transit advertising and fleet branding.
Details about the sessions & Speakers*:
Full Day Workshop from 10 – 12 April 2025
Wrap Masterclass: Vehicle Branding Live-in-Action
Presented by 3M | Laxmi Sales
Vehicle branding is a powerful marketing tool that transforms automobiles into mobile advertisements, ensuring maximum visibility and brand recall. This three-day live workshop is designed to equip participants with hands-on experience in vehicle wrapping, paint protection films and decal application techniques. Industry experts will present materials, tools and best practices to create impactful vehicle graphics.
10th April 2025 | 01.30pm – 02.15pm
Maximizing Brand Visibility: The Power of Fleet Branding and Vehicle Wrapping in India
Speaker: Ketan Nagesh Das, Advanced Application Engineer (R&D), 3M
Fleet graphics are more than just vehicle wraps – they’re moving billboards that turn everyday commutes into high-impact brand impressions. With industries like logistics, retail, public transport, and EVs embracing this dynamic medium, the opportunity for businesses to maximize visibility has never been greater. This session will uncover the growth potential of fleet branding, showcasing innovative materials and cutting-edge printing technologies that enhance durability and ROI.
10th April 2025 | 02.30pm – 03.00pm
Colour That Speaks: Leveraging Pantone for Powerful Print & Brand Identity
Speaker: Sam Shalgaonkar, Regional Manager South Asia, Pantone
Colour plays a crucial role in brand identity, but maintaining consistency across print and digital platforms is a challenge. This session explores colour workflows, industry challenges and best practices for managing colour accuracy throughout the supply chain. Gain insights into Pantone Color Systems, proper colour selection, and tools that enhance precision.
10th April 2025 | 03.00pm – 03.30pm
Digital Colour Workflow and Communication for preserving Brand Colour Identity
Speaker: Namasivayam Soundararaju, Application Specialist, X-Rite
In today’s competitive market, consistent brand colour identity is essential for maintaining brand recognition and trust. However, achieving accurate colour reproduction across different substrates, printing technologies, and digital platforms remains a challenge for designers, printers, and brand owners. In this insightful technical session, X-Rite experts will guide attendees through the digital colour workflow, from design to production, ensuring precise colour communication, etc.
Topics will include:
The science behind accurate colour matching and standardization.
How digital colour communication tools, including PantoneLIVE and X-Rite solutions, streamline workflows. Strategies to maintain colour consistency across different printing methods and materials. The impact of lighting, substrates, and calibration on final colour output.
This session is ideal for printers, packaging professionals, graphic designers, brand managers, and advertising agencies looking to enhance their colour accuracy, reduce errors and achieve flawless brand consistency.
11th April 2025 | 12.00pm – 12.45pm
Digital Signage Revolution – ROI and Real-world Applications
Speaker: Sanket Rambhia, Director, Xtream Media
Boost engagement and sales with dynamic digital signage! Explore real-world success, ROI strategies, and the latest tech.
11th April 2025 | 01.00pm – 02.15pm
Unfolding the Future: Revolutionizing Retail with Instant Assembly Foldable POSMs
Speaker: Soham Gujral, Partner & Innovator Unidos
Reimagine retail displays! What if your POSMs could be set up in seconds, cost less, and save space? Discover the future of in-store marketing.
11th April 2025 | 02.30pm – 03.15pm
Sustainable Graphics: Reducing Environmental Impact through Innovation
Speaker: Nitin Mittal, Country Sales Manager Avery Dennison (P) Ltd.
Can graphics be sustainable? Discover eco-friendly alternatives, PVC-free media, and waste reduction strategies at Media Expo Mumbai 2025. Join Avery Dennison to rethink sustainability in signage!
Industry experts point out that the role of signage and branding is undergoing a transformation, driven by technological advancements, sustainability concerns, and changing consumer engagement patterns. With government initiatives like Smart Cities Mission, creating new advertising spaces in urban infrastructure the demand for innovative, durable and high impact branding solutions are growing.
*Knowledge sessions are subject to change without further notice.
Check the show website for the latest updates …. https://media-expo-mumbai.in.messefrankfurt.com/mumbai/en/programme-events.html
