Custom T-Shirt Printing to Grow by USD 2.01 Billion from 2024-2028: Technavio
16 October 2024: The Global Custom T-Shirt Printing Market size is estimated to grow by USD 2.01 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 7.44% during the forecast period. Growing use of customized T-Shirts as branding tool is driving market growth, with a trend towards M&A, Partnerships and expansion of business by opening new offices.
Vendors in the custom T-shirt printing market are implementing strategic moves to enhance their competitive positions. In November 2021, CustomInk LLC expanded its offerings by acquiring Swag.com, a corporate swag platform, to enter the gifting-as-a-service category. Simultaneously, Printful Inc. Formed a partnership with Vexels, a leading design platform, to integrate over 500 pre-selected designs into their Design Maker tool. This collaboration aims to provide Printful’s global customers with more high-quality design options. Additionally, Printful invested over USD5 million in the UK and Poland to expand its clothing segment in Europe. These strategic initiatives demonstrate the market’s dynamic nature and vendors’ commitment to growth and innovation.
The custom T-shirt printing market is thriving, with trends leaning towards unique logos and designs for clubs, travel industry, and outdoor sports. Unique preferences among young people for clothing that expresses personality are driving demand. Printing techniques like screen printing and digital printing offer various advantages, with screen printing providing a more traditional look and digital printing offering vibrant colors and intricate designs. The apparel market continues to grow, making custom-designed T-shirts a popular branding tool for businesses in various industries, including sports, entertainment, and even households. Affordability and accessibility through e-commerce platforms expand potential customers. Procolored printing technology and artificial intelligence enhance design insights, while customized clothing with logos, slogans boosts brand visibility.
Global custom T-shirt printing market is characterized by a high degree of fragmentation, with numerous vendors competing intensely based on pricing. This market fragmentation has resulted in price wars, causing revenue and profit challenges for market participants. Small and medium-sized vendors face additional hurdles, such as maintaining color consistency, managing quality, and marketing effectively. The screen printing technique, a common method for custom T-shirt production, involves expensive set-ups that are less cost-effective for small production runs. These factors, combined with the market’s fragmented nature and significant initial investments, pose moderate challenges to the growth of the custom T-shirt printing market during the forecast period.
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