Kornit Digital: Customer Success Stories

Revolutionizing Swimwear Production: Estilmar’s Sustainable Success with Kornit Presto MAX

04 December 2023: Established in 1981, Barcelona-based Grupo Moda Estilmar is a fabric decorator specializing in swimwear, activewear and intimate apparel. The company develops three women’s swimwear collections per year, working with brands and retailers globally; more than 80% of their products are exported.

Ten years ago, Estilmar started using digital print technologies to produce their swimwear, a segment unique among textiles in that it demands more vivid colors than most apparel. These systems included acid dyeing and sublimation. Feeling the pressure to adopt more sustainable practices that require less water and energy, they looked to Kornit’s single-step, pigment-based capabilities for on-demand fulfillment, which are compatible with a diversity of materials.

View the customer success story video .. https://www.youtube.com/watch?v=ZBIKKsrXik0

From Street to Marketplaces: Kornit Unlocks Hype’s potential in On-Demand Fashion
Hype is a British streetwear brand catering to a wide range of consumers, creating distinctly bold, bright colors for a decidedly “hip” image. Their brash, in-your-face impressions adorn t-shirts, kidswear, backpacks, hoodies, intimate apparel and other pieces, and are sold via the company’s own website and a growing network of retailers, including Next, Zalando, BooHoo, John Lewis, and The Very Group.

The company’s marketing strategy reflects the boldness of their apparel, regularly including collaborations and public relations stunts involving such brands as Lego, Disney, Universal, Warner Brothers, Coca-Cola, Budweiser and KFC.

Hype saw great opportunity to expand its market share and fulfilment capabilities by tapping into the growing KornitX Global Fulfilment Network, which offered fast, sustainable, on-demand digital fulfilment nearer the end consumer – a lean, low-risk mechanism for producing consistent, high-quality gear with limited upfront technology investment.

“Kornit allows us to respond a lot faster to trends,” said Jake Paling, who oversees art and data handling for Hype. “Historically, if something gets really popular, we take two or three months to react to it, and it’s already gone. Direct-to-garment is really useful for that, and it allows us to have more flexibility, as well. It gives us a lot more freedom with our designs – we can create.”

View the customer success story video .. https://www.youtube.com/watch?v=yqlSnU8MKs8

From Street to Marketplaces: Kornit Unlocks Hype’s potential in On-Demand Fashion
Hype is a British streetwear brand catering to a wide range of consumers, creating distinctly bold, bright colors for a decidedly “hip” image. Their brash, in-your-face impressions adorn t-shirts, kidswear, backpacks, hoodies, intimate apparel, and other pieces, and are sold via the company’s own website and a growing network of retailers, including Next, Zalando, BooHoo, John Lewis, and The Very Group.

The company’s marketing strategy reflects boldness of their apparel, regularly including collaborations and public relations stunts involving such brands as Lego, Disney, Universal, Warner Brothers, Coca-Cola, Budweiser, and KFC.

Hype saw great opportunity to expand its market share and fulfilment capabilities by tapping into the growing KornitX Global Fulfilment Network, which offered fast, sustainable, on-demand digital fulfilment nearer the end consumer – a lean, low-risk mechanism for producing consistent, high-quality gear with limited upfront technology investment.

“Kornit allows us to respond a lot faster to trends,” said Jake Paling, who oversees art and data handling for Hype. “Historically, if something gets really popular, we take two or three months to react to it, and it’s already gone. Direct-to-garment is really useful for that, and it allows us to have more flexibility, as well. It gives us a lot more freedom with our designs – we can create.”

View the customer success story video .. https://www.youtube.com/watch?v=yqlSnU8MKs8

Empowering Future Stars: Toni Kroos Academy’s Journey of Passion and Impact
The Toni Kroos Academy is known as the heart project and company of Toni Kroos, footballer at Real Madrid, where he works passionately every day to bring out the best in children and young people who are passionate about sport and soccer.

The company launched a global digital football school as a free training app in 2021 and now coaches more than one million enthusiastic app users around the world. Since 2022, the digital and real worlds have been linked and the company offers additional support through physical football coaching camps and coaching days throughout Germany.

Chris Govier, President Kornit Digital Europe emphasizes how important it is for Kornit to not only showcase their own unique technology with the partnership, but also to support the vision that Toni Kroos has created with his Academy. “We see sport as a great way to promote our future vision of a better and more sustainable environment for generations to come. We can help children develop a better understanding of how their clothes are produced and have fun doing sports at the same time. This is a great combination of collaboration for us”.

View the customer success story video .. https://www.youtube.com/watch?v=NXDgFxJskuM

Empowering Apparel Design: Wonder Raw’s Journey with Kornit Technology
Based in Barcelos, Portugal, Wonder Raw was founded to empower apparel designers with capabilities to customize and fulfill their garment creations, without requiring the expertise or significant investments normally associated with bringing one’s product line to market. A critical barrier had often been the necessity of minimum order quantities, which entail considerable upfront investment and inventory risk.

In some cases, Wonder Raw’s customers will upload their own imagery to an online portal for the print provider to replicate. In others – “commission” printing – the company will produce a strike-off for the customer, and when the customer approves, they will produce the desired inventory to be sold.

“We wanted to be like a ramp-up platform for them,” says Luis Oliveira, the company’s CEO, who ultimately found Kornit’s sustainable, on-demand production capabilities were “the best fit for our plans.”

View the customer success story video .. https://www.youtube.com/watch?v=64uZMabKMSM

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