HP Expands Latex Range with New Entry-Level 630-Series

10 October 2023: HP Inc. has launched new HP Latex 630 printer series, completing HP’s Latex range and making white ink technology available to Print Service Providers (PSPs) of all sizes. White ink allows users to produce a more impactful range of signage and décor jobs with stunning image quality and colors that jump off the page, creating attention grabbing campaigns for end-customers.

HP Latex 630-series, as with the rest of HP’s Latex portfolio, allows firms to offer more sustainable printing services: with water-based latex inks that give off negligible chemicals or odors; UL ECOLOGO® and EPEAT® environmental certifications and carton-based cartridges that reduce plastic by using 100% recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop process – including post-consumer beverage bottles.

“New HP Latex 630-series packs our leading latex features, such as white ink, into a more compact and affordable form factor – allowing even the smallest of print businesses to effortlessly deliver high impact signage and décor applications, boosting margins,” commented Daniel Martinez, General Manager, HP Large Format. “Beyond the hardware, we have continued to innovate when it comes to services and solutions, with new cloud-based HP Print OS functionalities giving time-pressed users the ability to process and monitor jobs from virtually anywhere.”

HP Latex 630 family provides a number of options and features, including:
– A choice of four SKUs
HP Latex 630 and HP Latex 630 W – the latter with white ink functionality
HP Latex 630 and 630 W Print & Cut – giving customers the option of upgrading to a dual-device solution, with print and cut functionality
– Save time – with automated front-loading system and simple, fast load/unload workflows
– Easy re-prints – with in-printer storage of up to 10GB
– Stunning image quality – with HP Pixel Control Technology and new printhead architecture for sharper small text, all at standard speeds of 14m2 (150ft2) an hour
– Software as standard – SAi RIP solution offered out of the box

As part of a continued focus on helping PSPs improve productivity and grow their business, HP has also announced HP PrintOS Design & eCommerce – an intuitive web-to-print solution that saves valuable time with simplified print application design capabilities, efficient production paths, and step-by-step guidance on how PSPs can integrate it with an existing e-commerce store.

www.hp.com