Roland DG Enters Digitally Printed Wallpaper Market and Expands Its Business
08 September 2023: Roland DG Corporation, a global manufacturer and distributor of wide-format inkjet printers for advertising and signage and 3D tools for manufacturing has announced the acquisition of shares for UAB Dimense print, a subsidiary of UAB VEIKA, a manufacturer and vendor for wallpaper-related products headquartered in Vilnius, Lithuania.
Roland DG has set the goal of pioneering future through “Digital and Co-creation” in the midterm business plan (FY2021-23) which focuses on transforming into a lean and nimble organization and transitioning the business portfolio. This includes examination of growth investments through M&A to establish new core businesses. Roland DG has decided to acquire 50.1% stake in UAB Dimense print, a subsidiary of UAB VEIKA, which excels in chemical technology and offers a unique digital printing embossing solution for wallpaper industries.
The digitalization of wallpaper printing has not yet fully penetrated the market, but growing demand for personalization and upcoming market expansion present the perfect opportunity for Roland DG to make its official entry into the market.
Furthermore, this embossing technology has great potential as it can bring texture and dimension to various printed applications, such as gypsum molds. Roland DG aims to strengthen the presence in the wallpaper market through the continued development, sales and support of DIMENSE™ and Ecodeco™, both proprietary technologies of UAB Dimense print. Leveraging UAB VEIKA’s excellent technical capabilities and combining them with Roland DG’s manufacturing expertise and global-scale sales network.
VEIKA is a family business founded in 1991 in Vilnius, Lithuania by Jakov Etin and it is well known as a producer of a wide range of materials for the wallpaper industry. VEIKA has earned its reputation as a reliable and trusted supplier to partners, with a wealth of knowledge and experience in the field of wallpaper production. After the second generation – Dr. Aleksey Etin, has joined the company in 2007, while recognizing the pivotal role that continuous research and development play in the achieving lasting success, VEIKA has established an impressive range of laboratories dedicated to innovation in inks, polymers and coatings.
The current business structure will continue for the foreseeable future as both companies work on integration. No changes are planned for our valued clients and suppliers.
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