Inaugural Personalisation Experience Set to Help Visitors Seize Customisation Opportunities
20 May 2023: The first Personalisation Experience event from FESPA opens on 23rd May at Messe Munich, Germany, comprising an exhibition space, a comprehensive conference programme, and the Personalisation Experience Zone. The event is co-located with FESPA Global Print Expo and European Sign Expo 2023.
The event is primarily designed to connect brand owners, retailers, marketers, agencies and membership and loyalty organisations seeking to enhance or differentiate themselves with personalisation and customisation, with printers, OEMs and software providers. Participants will gain valuable practical knowledge and insight on how to put personalisation at the heart of their offering.
In the exhibition space, delegates can see the latest products enabling personalisation from suppliers including Antigro Designer, Brother, Doogma, DreamScape, Infigo, photocenter3D, OKI, Optius, Print&Logistics, Printbox, Taopix, Zakeke and XMPie.
In the Personalisation Experience Zone (Hall A3, Stand 100) visitors will experience product personalisation first-hand as they use digital kiosks to select, design, personalise, order and collect an item of their choice from a range including tote bags, shoes, notepads and paper bags. The digital personalisation environments and kiosks are provided by PhotoCenter3D and Brother, with products supplied and printed onsite by Brother (Hall B1 Stand D11) and Imprimo (Hall B2 Stand B33). Finished items can be collected from the relevant sponsor’s stand.
Duncan MacOwan, FESPA’s Head of Marketing & Events said “Personalisation Experience was designed with our communities’ needs and the wider industry in mind. We’ve been talking about personalisation for a while but, in conversations with our members and suppliers, we realised that while a lot of people are aware of the personalisation potential, there was a need to share real-life success stories and actionable advice, and to showcase the software and technology solutions that make personalisation accessible.”
For more information on Personalisation Experience 2023 and to register .. https://www.personalisationexperience.com/
