MoU Signed Between CCI Ltd. and TEXPROCIL on Branding, Traceability and Certification of ‘Kasturi Cotton India’
04 February 2023: Cotton Corporation of Indian (CCI) along with Textile industry and exporters will get together to ensure that cotton farmers of India get their due in the world markets, said Piyush Goyal, Union Minister of Textiles, Consumer Affairs, Food & Public Distribution and Commerce & Industry while participating in signing of Memorandum of Understanding (MoU) between Cotton Corporation of India (CCI) Ltd. and TEXPROCIL on Branding, Traceability and Certification of “Kasturi Cotton India” in Varanasi recently.
Interacting with media persons on the concluding day of Kashi Tamil Samagam in Varanasi, Textile Minister Goyal said that this collaboration will benefit cotton farmers who will get actual value of their produce due to brand building and quality assurance.
Goyal also announced the creation of an advisory group on ‘Man-Made Fibre’ on the lines of Cotton Group. Pointing out PM’s vision of ‘whole government approach’ and ‘collective stakeholder consultation’, he said that these efforts will go a long way towards strengthening the Textile Sector.
Goyal said that it will encourage the Industry to work on the principle of self-regulation by owning complete responsibility of Traceability, Certification and Branding of Indian cotton, Ministry of Textiles. Government of India will contribute equal share of Rs.15 crores over a period of three cotton seasons starting from 2022-23 to 2024-25, he added.
This mechanism will provide complete traceability of Cotton from the origin farm level, QR Code based Certification technology to validate ‘KASTURI Cotton India’ at each stage and will Promote ‘KASTURI Cotton India’ as a premium brand by enhancing international perception & valuation of Indian Cotton. This will make Indian cotton as a reliable quality product, both in the domestic and global markets thereby facilitating premium pricing.
MoU signed will address on Traceability, Certification, Branding with the following aspects:
Traceability: Provide traceability of Cotton from the farm level, Provide origin information that the cotton is of Indian origin, Provide complete traceability through Block Chain based software platform and Integrate existing and available trace technologies like Geo Tagging & DNA based standards to provide end to end tracing solutions.
Certification: Provide Registration & Transaction Certificate using QR Code based technology to validate ‘KASTURI Cotton India’ at each stage, Enable Brands to trace & validate the use of ‘KASTURI Cotton India’ in the supply chain and Certification will be based on the test parameters protocol approved by Apex Committee.
Branding: Promote ‘KASTURI Cotton India’ as a premium brand by enhancing international perception & valuation of Indian Cotton, Position “KASTURI Cotton India” as a reliable quality product, both in the domestic and global markets thereby facilitating premium pricing and providing a unique brand identity to ‘KASTURI Cotton India’ by highlighting its specifications-based benefits and thereby enhancing export opportunities.
