KappAhl launches its new collection made of recycled materials, innovation leads the way
29 June 2021: Fashion group KappAhl is taking yet another step towards a circular fashion industry. Its sustainability sights are set high: by 2025 all materials are to be more sustainably produced, a figure that is currently 70%. Now the fashion brand is challenging traditional means of production, with the launch of a spring collection that puts recycled materials in the spotlight. Enter Circulose® – a new material made using recycled textiles – which is making its début at KappAhl.
KappAhl has its sights set high when it comes to taking new, innovative steps towards more sustainable and circular operations each year. Now it is launching a collection made using cutting-edge technologies developed by researchers at KTH. The collection features Circulose® – a material made from discarded textiles.
“We are exploring a number of new models and methods that will contribute to a circular fashion industry. It should be easy for our customers to shop more sustainably,” says KappAhl’s CEO Elisabeth Peregi.
Since 2019 KappAhl has been a partner in Re:newcell, supporting the accelerated development of new technologies for sustainable processes. The decision to take an active role in Re:newcell’s development is just one aspect of KappAhl’s commitment to achieving its ambitious sustainability targets and testing new innovative production technologies.
www.kappahl.com
